Bob Phibbs Posts by Bob Phibbs

What To Do When Your Retail Customer Service Fails Miserably

It’s been said that a brand is a promise of an emotional payoff of a purchase. I believe customer service is the level o...

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What Is a Marketing Plan and Does Your Independent Retail Store Need One?

Whether you are about to open a retail store or have been running one for years, if you don’t have a marketing plan, you...

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Saleswoman talking to customer
7 Customer Service Techniques To Increase Sales Right Now

Updated October 3, 2024 In retail, customer service often matters more than the price tag. When people find the perfect ...

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retail merchandising
Influence Customers With Retail Merchandising for Higher Sales

Updated August 7, 2024 There was a time when great merchandising was a valuable tool in a retailer’s arsenal against com...

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