09 | 21 | 16
Looking for free or low cost marketing ideas for your retail small business? Facebook Live video has provided you a golden opportunity as I highlighted in this post.
Attract, Close & Delight Your Customers
09 | 21 | 16
Looking for free or low cost marketing ideas for your retail small business? Facebook Live video has provided you a golden opportunity as I highlighted in this post.
Topics: Marketing, facebook, live video
09 | 14 | 16
When I was putting myself through college, one of my first jobs was in retail sales at the Broadway Department Store in Southern California. While I was trained on how to use their POS system, perform transfers from one store to another, and other tasks, teaching me how to sell wasn’t a priority.
Topics: Retail Sales, Retail Consultant, how to attract customers
09 | 11 | 16
The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 million deposit and credit card accounts without customers’ authorization. Their incentives that encouraged workers to open more accounts at all costs led to this disaster.
Topics: Motivation, retail employee, selling, Wells Fargo
08 | 28 | 16
Most every retail business owner is frustrated with their marketing costs because they don’t know how to calculate their return on investment (ROI) for the amount of money spent.
08 | 11 | 16
Luxury has come to a crossroads. What once was exclusive and in high demand is now regularly discounted.
Topics: Retail Sales, Discounting, Luxury Retail
08 | 07 | 16
I was walking Hallie Mae, my Harrier hound the other morning when I felt a pull.
She was standing still and looking up at me in a Well, what are you going to do? gaze.
Topics: Retail Sales, small business owners
07 | 31 | 16
Let’s be honest, a lot of people are afraid of retail salespeople. For that matter, they are afraid of anyone who says they sell something.
Topics: Retail Sales Training
