Posts by Bob Phibbs
Here’s The Bold Vision Of How I Would Fix J.C. Penney
I’ve been quoted a lot regarding J.C. Penney, beginning with Ron Johnson’s botched makeover filled with hubris a few yea...
Sensory Branding Is The Retail Future: Mastercard Introduces Sonic Identity
For a long time, restaurants have had signature dishes, from the highbrow Le Cirque Lobster Salad all the way down to KF...
6 Ways How Retailers Can Increase Their Conversion Rate [VID]
While many retailers ask how to attract more customers, the better question is how to increase my retail conversion rate...
How To Learn From Competitors Email Marketing To Grow Retail Sales
Want to do a better job of marketing to your own customers? Then subscribe to all your competitors' email newsletters. F...
Transform Your Store with SalesRX Sales Training: 83% See Double-Digit Growth