Why? Because you can do promotions and marketing gimmicks until the cows come home but if you haven't done all you can to convert those customers who are in your four walls - the only place you can truly affect your sales - from lookers to buyers, then you are like a poor marksman constantly missing the target.
Bigger retailers know that high conversion rates are their salvation and low conversion rates are the death knell of their operation. That's why so many obsess on things like big data and traffic counts because only what you measure can you change.
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The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.