The Retail Doctor Blog

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Suggestive Selling: How to Train Your Employees in Add-On Sales

Updated July 15, 2024 The right add-on sales tactics drive margins and delight customers. But the wrong add-on sales tec...

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How To Get Employee Sales Training To Stick

Updated April 4, 2024 Customers go online to buy—frequently replacement purchases—but go to stores to discover. That mom...

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What To Do When Your Retail Customer Service Fails Miserably

It’s been said that a brand is a promise of an emotional payoff of a purchase. I believe customer service is the level o...

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What Is a Marketing Plan and Does Your Independent Retail Store Need One?

Whether you are about to open a retail store or have been running one for years, if you don’t have a marketing plan, you...

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