Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? You've come to the right place for ideas.
Customers are out there shopping, but how focused are you in reminding your shoppers that they should buy from you?
At this busy time of year you have to frequently send email blasts to your loyal customers. You have to say, "We have this product in stock right now and you can take it home today!"
One of the most obvious ways to market your message to your retail customers is to use those services that don't cost you anything, especially email and social media. And yes, email marketing opens are on the decline but still the best way to reach shoppers who have purchased from you.
We often forget how necessary reinforcement is to your audience of consumers who like and prefer your store over Amazon, but who still shop with competitors because you let them forget you exist. And a lot of that comes from other retailers and email marketers building brand awareness while you take your own for granted.
The more impressions you can consistently make with your fans at this time of the year, the more they will remember they like your retail shop, reinforcing their beliefs about why they chose your brand in the first place.
And that can't be another message your email recipients received jammed with too many products, too many discounts, and too many images. Keep it simple with one idea.
Good emails update your customers' email boxes with highly targeted messages aimed at those loyal customers who already know you.
These messages, done correctly, will drive customers back through your doors.
It's about engagement, it's about conversion rates, it's about sending the right message at the right time.
Send an email again with one big picture. This time use wording urging them to splurge for something for themselves.
Update your Instagram or Facebook page with pictures of best-sellers along with a call to action come in to play with it, try it on, or just hold it in their hands.
Send an email again with a big picture. Give them last-minute shopping tips, parking secrets for your store's downtown area or mall. Remind them if you offer online ordering and in store pick up, that you offer free gift-wrapping or versatile gift cards - all are good to mention this week.
Update your Facebook page with one or two tips per day. Schedule these in advance during your down time.
Update Twitter or Insta - even Tik Tok with happening-at-the-moment tips - easy parking now, no waiting in line, special sales. Think temporary . Don't pre-schedule these.
The first email should feature last-minute gift ideas; maybe feature different countdown timers to Christmas.
Send follow-up emails on Christmas Eve touting your big clearance sale with hours you'll be open and some specifics of what will be on sale.
See also this blog post, 9 Best Practices To Get Shoppers To Buy During the Holidays
In Sum
You have a choice during the holidays - you can settle for the crumbs of people who happen to come to shopping in your downtown location, your strip center or mall location... or you can have the feast by using these email ideas and social media tips as reminders to loyal shoppers who already know you all that you offer in bite-sized marketing messages.
And to do even better, learn how SalesRX, my online retail sales training can help you with every sale, every day of the year.
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.