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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

How To Leverage Employee Personality Styles And Increase Your Retail Holiday Sales

Bob Phibbs

Why are children always excited and happy around Christmas or Hanukkah?

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Topics: Retail Holiday Sales, personality styles

How To Improve Your Marketing To Increase Retail Sales During December

Bob Phibbs

It’s the beginning of the holiday season and retailers are all over the map with their holiday retail sales figures.

Some are reporting large increases, some others are reporting flat sales, and sadly, others are reporting losses.

Customers are out there shopping, but retailers, how focused are you in reminding yours that they should shop with you?

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Topics: Retail Sales, Marketing, Retail Holiday Sales

1 Thing To Do Before Thanksgiving To Have Higher Retail Holiday Sales

Bob Phibbs

Holiday retail sales crunch time is days - not weeks - away.  Twenty-three years ago today I was planning the most important last minute detail - getting my employees motivated for a great holiday. 

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Topics: Retail Holiday Sales, retail employee training

Why Malls Should Be Closed For Thanksgiving - Being Open Punishes Small Retailers

Bob Phibbs

It’s mid-October.

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Topics: Retail Holiday Sales

9 Tips For Hiring And Training Holiday Retail Sales Employees

Bob Phibbs

Let’s be frank when it comes to hiring and training seasonal retail employees...

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Topics: Retail Hiring, Retail Holiday Sales, Retail Sales Training

Retail Sales Countdown: Five Tips To Get Ready for the Holidays

Bob Phibbs

Getting ready for the holidays in retail means knowing your countdown to Christmas. 

Here are Five Tips To Get Your Retail Store Ready for the Holidays:

1) Hire. A lot. Employees are going to get sick. Vacations taken. You name it. When I was preparing for my conducting recital thirty years ago my mentor said, "You're going to need 16 violins." I said, "I have plenty - 12." During the final performance of the work I couldn't hear the violins over the other instruments. When I was in the midst of it not working, it was too late to change. All I could hear were his words, "You need 16."

You don't want to be in your store saying, I should've hired more as the line stretches out the door and customers leave their purchases on an end-cap because they didn't want to wait.

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Topics: Retail Holiday Sales

8 Tips To Grow Your Holiday Retail Sales The Week After Christmas

Bob Phibbs


After Christmas sales can be the difference between profitable retail holiday sales and a bust.

Here are 8 tips to grow your holiday retail sales after Christmas:

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Topics: Retail Sales, Retail Holiday Sales, clearance

Retail Holiday Sales: How To Help Men Buy Like A Hero

Bob Phibbs

It’s the week before Christmas Eve. I love this week as a retailer.

All the planners have purchased - with their lists of must have items that unless you had it- they were out the door.

The guys are now considering going shopping...

On Christmas Eve, the malls gradually thin out and you begin to notice more and more men – the malls are practically fueled by testosterone.

Guys can be the easiest to wait on because we just want to be a hero.

Use these retail sales training tips (no matter what sex of a salesperson you are) to help you sell to men and drive your retail holiday sales.

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Topics: Retail Sales, Retail Holiday Sales, Retail Sales Training

Greeting Your Customer: Should You Say Merry Christmas in Your Retail Store?

Bob Phibbs


Retailers, it's the most wonderful time of the year. Or at least it should be...so why is there a debate on whether retailers should say Merry Christmas instead of Happy Holidays?

Can you imagine making everyone say Merry Christmas?

I can’t.

How about this readerboard?

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Topics: Retail Sales, Retail Holiday Sales

How To Deal With The Retail Holiday Headlines Designed To Scare You

Bob Phibbs

Retail is predictable in many ways.

The same predictable, negative, retail holiday sales stories pop up about bricks and mortar retailers every year.

I’ve studied these stories each year and there is a pattern…

Whether you are a big-box retailer, a C-level executive of a retail store, or you work in a store, you’ll read these same seven stories.

It never fails…

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Topics: Retail Holiday Sales

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