Posts by Bob Phibbs, the Retail Doctor
Having written the book on retail sales, I am often asked what are the biggest mistakes retailers and their employees ma...
I received a gift the other day from a friend via Amazon.com. At the bottom of the packing list was a question, "Would y...
The words that sell depend on the shopper's personality: Drivers respond to “the best” and “exclusive,” Analyticals to f...
Turning a browsing shopper into a paying buyer is the most important aspect of retailing - yet it’s often entrusted to a...