Posts by Bob Phibbs, the Retail Doctor
Is the Customer Always Right?
No, the customer is not always right. Most retailers say it anyway, even when the customer is dead wrong. It's why the a...
What Do Customers Notice First When They Walk Into Your Store?
In the first few seconds inside your store, shoppers notice three signals: whether they can tell what you sell, whether ...
Does NPS Work for Retail Stores?
NPS tells you what a sample of your buyers say after the fact. It cannot see the shoppers who walked out without buying ...
How Do I Raise Units Per Transaction?
You raise units per transaction by asking every customer to add one more item before they reach the register. Units per ...
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