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Retail Signage: Examples of How Not To Talk To Your Customers

As a retail speaker I’m asked to help demystify merchandising and retail signage so you can create kick-butt displays that sell.  I reveal the nine types of displays, what makes them different and how to use them.

One of the occupational hazards of being the Retail Doctor is documenting what is good and bad to share with my audiences.

What is it about signs?  They should be short, informational, welcoming and clear; especially in smaller retailers, regional chains and Main Street boutiques.

Instead we find ones that are confusing or meant to stop or inhibit customers which creates a negative energy in the store (click on each image to view full scale.) Continue reading Retail Signage: Examples of How Not To Talk To Your Customers »

Why and How To Do A Physical Inventory On A Shoestring Budget

inventoryMerchandise on the floor can look pretty but it is your money sitting there. While you can do an inventory of your store any time, traditionally it is the last weekend of January when your SKUs are potentially lowest.

Three reasons to perform a physical inventory:

Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study]

The Los Angeles Times called on me for several business makeovers as a retail consultant. This blog highlights one aspect from one of those business makeovers on targeted marketing for your location. This is part of a series including topics like attracting customers to your store and intense retail sales training.

The challenge

A husband and wife were looking to grow their all natural sausage sandwich sales in an upscale strip center. The owners were frustrated by the long lines at fast-food joints on either side of theirs.

The windows, walls and menu at their stylish eatery were plastered with nutritional analyses that proved the private-label links made with ground turkey, chicken, spices and cheese had less fat, than most burgers, burritos or subs. Continue reading Where To Find Customers For Quickserve Restaurant [Retail Consultant Results: Case Study] »

If Target Can Target, Why Not You?

Target last week made news with a joint letter from their Merchandising Chief and Chief Executive to their vendors.

According to the WSJ, “Target is reaching out to vendors to help craft a more competitive pricing strategy as it seeks to battle rivals and the lower-priced online market.” Continue reading If Target Can Target, Why Not You? »

Retail Consultant Sales Training Lessons [Case Study]

As a retail consultant, I partner with clients to increase conversions, attract more customers and become more profitable. In  this series of blogs, I’m sharing several case studies from some of the largest brands to some of the smallest mom and pops with lessons on your physical location, merchandising, branding, targeted marketing and of course, retail sales training – all of which you can use in your stores. This time I’m sharing how we used  intense retail sales training to increase sales by over twenty percent in three to six months.

The challenge

A company that had used me as their “go-to guy” for sales training at their large quarterly meetings was looking to provide additional training for their independent dealers to help them standout from their competition.

The situation

The independent dealers, who had committed tens of thousands of dollars to upgrade each of their store interiors,  wanted to get a higher return on their investment. Continue reading Retail Consultant Sales Training Lessons [Case Study] »

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