As a retail speaker I’m asked to help demystify merchandising and retail signage so you can create kick-butt displays that sell. I reveal the nine types of displays, what makes them different and how to use them.
One of the occupational hazards of being the Retail Doctor is documenting what is good and bad to share with my audiences.
What is it about signs? They should be short, informational, welcoming and clear; especially in smaller retailers, regional chains and Main Street boutiques.
Instead we find ones that are confusing or meant to stop or inhibit customers which creates a negative energy in the store (click on each image to view full scale.) Continue reading Retail Signage: Examples of How Not To Talk To Your Customers »









