The Retail Doctor Blog

return on investment
How Do You Measure the ROI of Retail Sales Training?

You measure it by scoring selling behavior on an unannounced shop before anyone trains, scoring it again at six months, ...

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Confident associate helping a woman in a window coverings store
How Do I Train Retail Employees So the Training Sticks?

Training sticks when it moves an employee through the four stages of competence: teach the skill, role-play it, then dri...

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manager interviewing a candidate at a shoe store
What Interview Questions Predict a Good Retail Hire?

Interview questions based on past behaviors are good to ask. Why? Most retail interviews are built on nebulous questions...

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two customers walk out of window covering store saying we'll be back
Why Do Customers Say They'll Be Back and Never Come Back?

Because nothing got resolved and nothing got scheduled. "I need to think about it" is almost never about thinking. It is...

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