The Retail Doctor Blog
What Do I Say When a Customer Says "I'll Look Around"?
When a customer says "we'll have to look around," give them back three reasons they already gave you, then stop talking....
How Do I Sell Expensive Merchandise?
You sell expensive merchandise by fixing what your crew believes about it, not by waiting for a markdown. Here's a quest...
How Do I Sell Value Over Price?
You sell value over price by training employees to talk about what a product does over its life, not what its tag says t...
What Do I Say When a Customer Says "It's Too Expensive"?
When a customer says "it's too expensive," don't defend the price. Give them reasons the item is worth it. If you can't ...
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