Established merchants put out holiday merchandise because they understand having it on the floor beats having it in a distribution center or stockroom.
Whatever sells is a bonus.
When merchants have less staff or there's a shortage of seasonal workers, it can take longer to get the merchandise out onto the floor.
And let's face it, Halloween doesn't have the breadth of merchandise across all categories as Christmas does.
So, if you are a retailer, find a way to get your seasonal items out there before a competitor steals your customers and gets them to open their wallets now - leaving you with lower retail holiday sales.
If you're not a retailer and feel incensed at the realities of holiday retailing, please avoid commenting on how awful it is for you. This blog is for merchants, not customers.
To make the most of your holiday merchandise, I suggest you use SalesRX, my online retail sales training program, to increase conversions and profits. You can register for a free trial below.