Established merchants put out holiday merchandise because they understand having it on the floor beats having it in a distribution center or stockroom.
Whatever sells is a bonus.
With many merchants having less staff due to the pandemic, it can take longer to get the merchandise out onto the floor.
And let's face it, Halloween doesn't have the breadth of merchandise across all categories as Christmas does.
So, if you are a retailer, find a way to get your seasonal items out there before a competitor steals your customer and gets them to open their wallet now - leaving you with lower retail holiday sales.
If you're not a retailer and feel incensed at the realities of holiday retailing, please avoid commenting on how awful it is for you. This blog is for merchants, not customers.
To really make the most of your holiday merchandise, I suggest you start using SalesRX my online retail sales training program to increase conversions and profits. You can register for a free trial below.