Posts about visual merchandising

man taking a picture of his front window
What Do Customers Notice First When They Walk Into Your Store?

In the first few seconds inside your store, shoppers notice three signals: whether they can tell what you sell, whether ...

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How Do I Create Window Displays That Stop People?

Most window displays fail before the first item is placed, because nobody decided where the shopper's eye would land. Th...

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high ceiling retail example
Do High Ceilings Change How Customers Shop? | The Retail Doctor

How Does Store Design Affect What Customers Buy? More than most retailers think. Decades of research on store atmospheri...

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Casa Da Lu Sao Paulo Brazil
5 Visual Merchandising Tactics That Lift Conversion

Brazil's biggest retailer built an AI avatar from scratch and put her on the cover of Vogue Brasil. Her name is Lu. She ...

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