In the first few seconds inside your store, shoppers notice three signals: whether they can tell what you sell, whether ...
Most window displays fail before the first item is placed, because nobody decided where the shopper's eye would land. Th...
How Does Store Design Affect What Customers Buy? More than most retailers think. Decades of research on store atmospheri...
Brazil's biggest retailer built an AI avatar from scratch and put her on the cover of Vogue Brasil. Her name is Lu. She ...