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5 Ways To Sell Customers A New Identity Using Emotional Selling

You know where so many retail salespeople go wrong?

How To Sell Value Over Price In Your Retail Store

What an item is worth and what an item is priced at are often used simultaneously in many retailers’ marketing materials and sales pitches. Many...

How Incenting Retail Employees Can Lead To Unintended Selling Problems

The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 ...

How Selling With Storytelling Will Increase Your Retail Sales

Stories help us quickly become engaged.  

In retail sales, that is especially important because people are loyal to people, not products.

The...

Retail Sales Training: Grow Sales With Analogies

Retail sales training is all about finding new ways to connect to shoppers, new ways to say something so another person can easily understand and...

8 Questions To Be Answered When Considering Retail Sales Training

Whether the retail sales training is delivered in person by a sales trainer like myself, online through a program like my SalesRX.com, or an...

How To Increase Retail Sales With Just One Upselling Question

It's gift season.

Everyone is rushed.

Looking for a shortcut.

The magic promotion.

All of this comes from wanting one thing: a profitable year.

Stop Trying To Speedily Close The Sale. Slow Down When Selling Retail Or You’re Toast

Steve was a very good salesman.

He had enthusiasm; he had product knowledge, and he had a swagger to his presentations.  

He wanted to help as...

3 Deadly Traits That Kill Your Efforts To Attract and Keep Customers

Some of the most popular questions people have for me after they join my newsletter are:

How do I get more customers in my store?

How do I...

Retail Sales Strategy: How to Turn a Sale Around

Selling in a retail store means there are times you know a big sale is in trouble.

Donna Artz asked me on my Facebook Fan page how to turn a sale...

How to Conquer Your Selling Fears

I was talking to a pool builder about a client who had put in a new pool.

His client lived in a very expensive neighborhood, drove a Bentley; you...

How To Boost Retail Sales With Suggestive Selling

You’ve made the big push in upgrading your retail store.You’ve curated a group of brands that make you stand out. You’ve hired better than the...

More recent articles

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

I'm ready to win