Recent Articles

Reasons Retailers Struggle to Sell And How To Rise Triumphant

The Coronavirus has amplified many of the problems that already existed in retail selling. And the pandemic has added more problems on top of those.

Selling In A Retail Store: How to Disarm Customers in 10 Seconds

In the moment after someone has walked into your store but before the salesperson has spoken to them, anticipation builds. Here’s how to make sure...

How To Gain A Positive Customer Perception Of Your Brand

What customers think of you decides how much you can charge for your product, what kind of employees you have working for you, and what kind of...

Value Selling: How To Sell Value Over Price In Your Store

Value selling is, at its heart, the moving of more merchandise. No matter how many facts you know about a product, if the consumer doesn't see the...

5 Ways To Sell Customers A New Identity Using Emotional Selling

You know where so many retail salespeople go wrong? They try to sell based on the features they think are important. The trouble with that is...

How Incenting Retail Employees Can Lead To Unintended Selling Problems

The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 ...

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.