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Reasons Retailers Struggle to Sell And How To Rise Triumphant

The Coronavirus has amplified many of the problems that already existed in retail selling. And the pandemic has added more problems on top of...

Selling In A Retail Store: How to Disarm Customers in 10 Seconds

In the moment after someone has walked into your store but before the salesperson has spoken to them, anticipation builds. Here’s how to make sure...

How To Gain A Positive Customer Perception Of Your Brand

What customers think of you decides how much you can charge for your product, what kind of employees you have working for you, and what kind of...

Value Selling: How To Sell Value Over Price In Your Store

Value selling is, at its heart, the moving of more merchandise. No matter how many facts you know about a product, if the consumer doesn't see the...

5 Ways To Sell Customers A New Identity Using Emotional Selling

You know where so many retail salespeople go wrong?

How Incenting Retail Employees Can Lead To Unintended Selling Problems

The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 ...

How Selling With Storytelling Will Increase Your Retail Sales

Stories help us quickly become engaged.  

In retail sales, that is especially important because people are loyal to people, not products.


Retail Sales Training: Grow Sales With Analogies

Retail sales training is all about finding new ways to connect to shoppers, new ways to say something so another person can easily understand and...

8 Questions To Be Answered When Considering Retail Sales Training

Whether the retail sales training is delivered in person by a sales trainer like myself, online through a program like my, or an...

How To Increase Retail Sales With Just One Upselling Question

It's gift season.

Everyone is rushed.

Looking for a shortcut.

The magic promotion.

All of this comes from wanting one thing: a profitable year.

Stop Trying To Speedily Close The Sale. Slow Down When Selling Retail Or You’re Toast

Steve was a very good salesman.

He had enthusiasm; he had product knowledge, and he had a swagger to his presentations.  

He wanted to help as...

3 Deadly Traits That Kill Your Efforts To Attract and Keep Customers

Some of the most popular questions people have for me after they join my newsletter are:

How do I get more customers in my store?

How do I...

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The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

I'm ready to win