Scarcity is one of the closing techniques rotten salespeople have used for years to try to make customers buy. It goes s...
Read The ArticleYou want fries with that? is probably the most derided add-on question ever asked. And at that time, the most valuable. ...
Read The ArticleI was in Dallas a few weeks ago and decided to visit the Neiman Marcus flagship store. Upon entering through the cosmeti...
Read The ArticleHow can a retailer immediately tell potential luxury or premium customers that their retail store is a cut above? It com...
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