Posts about branding (2)
Levi’s vs Gap: A Tale of Two Titans and Retail Branding
Branding is so important when it comes to retail. What has changed over the past few years, and what are smart retail br...
The Growing Backlash Against Brands Undercutting Their Retail Partners By Going D2C
I used to work under a high-pressure bonus program. It was everything to hit goal for the month. Some guys would do incr...
Sensory Branding Is The Retail Future: Mastercard Introduces Sonic Identity
For a long time, restaurants have had signature dishes, from the highbrow Le Cirque Lobster Salad all the way down to KF...
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Retailers And CPG Manufacturers Take The Lead In Social Activism And Gain Sales As A Result
Updated August 25, 2022 Gillette sells razors, Nike sells shoes, Starbucks sells coffee, and Patagonia sells sportswear,...
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