Posts about branding (2)

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Levi’s vs Gap: A Tale of Two Titans and Retail Branding

Branding is so important when it comes to retail. What has changed over the past few years, and what are smart retail br...

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The Growing Backlash Against Brands Undercutting Their Retail Partners By Going D2C

I used to work under a high-pressure bonus program. It was everything to hit goal for the month. Some guys would do incr...

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Sensory Branding Is The Retail Future: Mastercard Introduces Sonic Identity

For a long time, restaurants have had signature dishes, from the highbrow Le Cirque Lobster Salad all the way down to KF...

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Retailers And CPG Manufacturers Take The Lead In Social Activism And Gain Sales As A Result

Updated August 25, 2022 Gillette sells razors, Nike sells shoes, Starbucks sells coffee, and Patagonia sells sportswear,...

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