My first job was as a janitor in a dry-cleaning store. One rainyThursdayI had cleaned up the break room like I usually did and returned to get something when I heard a stern older woman's voice from behind me say, "So you're the one."It was the boss's mom. She was tall and tough as nails. Her hair was long and grey; her voice and energy in the dimly lit room were overwhelming to a 16-year-old kid.
She pointed at the sink and said to me, "Get over there." She joined me and asked, "You call that CLEAN? Look around the drain."
I could see the brown stains clearly now. The employees poured out their cold coffee throughout the day into that sink before refilling their ceramic coffee cups. The coffee had left a dark ring around the stainless steel drain.
You'd think I hadn't cleaned HER sink as she fumed, "It takes elbow grease." She grabbed the Comet cleanser and shook it all over the counter, the sink and the faucet. "Try again, little man." She stood there and watched until it was clean to her satisfaction.
I never forgot her. After all, I hated her but what I learned at that very early age was what her definition of clean was. It also forced me to look at something I looked at every day with different eyes.
Most of us put up with a lot of disorganization and unclean stores and records.
The desk has been piled high for so long, we've just given up. The employees haven't been called on putting things back and they've let things go.
Here's the thing: shoppers notice and think less of you.
They notice the thin row of dust around your walls, the bits of cellophane tape left on counters, the dirty bathroom, and the missing lightbulbs.
Doesn't matter if you are a hair salon, a hardware store, an apparel store or a jewelry store, you must take a look at the cleanliness of your business and do an overall cleaning.
Sure, but Spring cleaning in 2021 should go much further than simply a bottle of bleach ...
In the absence of magic and with some advice from my Facebook fans...
Here are 40 top cleaning tips for your retail business:
For Your Merchandise
Start in the stockroom and clean, organize and label. Any defectives need to get call tags or thrown out.
Nellie Bloom suggested dumping/donating half-off holiday anything but especially edibles. "Even if it moves, it's not worth advertising you hang on to perishable product *that* long."
Eric Mack simply noted that if you debated on throwing it out last year, donating it or whatever else, it needs to go this year. "No item should make it to another spring unsold."
Rickie Kunzweiler suggested that if you have not used an item in the last 2 seasons it is time to give it away or throw it away!
If you are in doubt, put them in a box, label it March 2019 and put it away. If you don’t open it in the next 12 months you donate or throw it out without opening March 2020.
7. This is a good time to make sure your employee files are correct with emergency numbers, addresses and to be sure that you have all I-9s.
8. Rebecca Maalouf suggested hiring a temp to pull the last years files, label and box them for storage. Then have them make new file folders with the same tags for the new year. That way she can find any old file (rarely needed) and the new ones are not overstuffed.
9. How many outstanding POs do you have? Go through them religiously and cancel if still on backorder. There’s nothing worse to your cash flow than a forgotten shipment.
10. Who owes you money? Now’s the time to collect. Make a call and followup with an email. Do you offer layaway? Go through all of them and put back on the shelf or call and get them paid off and picked up.
11. Clean out your CRM. If you had a tickle file for customers you haven’t seen in awhile, try once more to reach them with a call, email or text then archive them so your most important, recent customers are top of mind.
For Your Physical Space
12. Julie Ellison Delgrosso suggested making Spring cleaning a fun day. Invite all of your staff to come in their dress down cleaning clothes and supply them with colorful cleaning supplies (gloves, buckets, whatever). Make it fun! Give them all their new "cleaning" names using those Hello My Name Is badges (Dusting Donna, Mopping Margaret, etc) Provide lunch. Play loud fun music that everyone knows the words to sing to. Have a posterboard with all of the things to get done and have them sign their names/initials when they have completed that area. Take photos along the way to post on Facebook (with a BIG thank you to them). Silly stuff but it gets the job done and makes it fun to be part of it!
13. John Keglovich suggested using Lysol tangerine-mango cleaner diluted in a spray bottle. The citrus scent energizes and "inspires customers to purchase."
14. Kelly Smith suggested to buff and re-polish the floors.
15. Revolinski Lason wisely suggested to clean out the air vents in the ceiling. And especially the nasty shelves by the air vents.
16. Cleaning also goes for your office, you know no one has vacuumed the space behind the modem or printer in years.
17. Dust and clean the areas in your window displays..... dead flies do not sell merchandise.
18. Wash light fixtures and the bulbs. If you have them, dust lampshades. If bulbs are out, replace them.
19. Wash doors and knobs.
20. Wash switch plates.
21. Remove staples, tape and other remnants of decorations past. If window props are faded, replace.
29. Clean or replace any mats or rugs as necessary.
30. If you have clothing fixtures, an old trick I used was to take Pledge spray way on a rag then rub on the rounder or four way; it will make your clothes slide better as people browse.
31. Sean Lassiter cautions that Spring cleaning can be a daunting task. "Be sure to perfect one area first. Be proud of the difference you made. Use this area for the benchmark as you train or continue methodically around your sales floor."
For Your Online Space
32. Clean out your email inbox. Devote no more than 15 minutes per day for a week.
34. Trim down your social media. Are you a passionate Candy Crush player? Social media games shouldn’t be part of your profile. Cut down on your “likes” “follows” and apps to just the ones (like mine) you get a lot out of.
For Your Human Resources
35. Michelle K. Sholund suggested to give employees an evaluation on how they are doing. "Look over everything, one on one, and discuss what things they think they did well, what they would like to do over the next few weeks in, and discuss raises if they are up for a raise." I would add, if they aren't up to speed, have that conversation as well.
36. Take a minute to reflect on what positions are being filled well, which could be better executed, and which ones are no longer needed. Consider hiring to ramp up for increased demand.
37. Kristen Fortner suggested taking this time to train or retrain all your employees and if you feel they still aren't making the cut, I let them go. Out with the old dead weight, in with fresh faces and new beginnings.
38. Throw out old manuals and DVDs of training you haven't looked at for over a year. Replace with actionable retail sales training the soft skills like my SalesRX.com..
For Your Own Mindset
39. Karen Gardner says to read Fast Company, Inc., Psychology Today and other magazines for the latest in app technology geared toward entrepreneurs; emulation inspiration; latest fads and trends. Lots of little interpersonal insights can be gleaned by looking into seemingly unrelated industries.
40. Take a Day Off. I’m serious. Go to the Spa and have a 90 minute massage. Treat yourself to a nice lunch with a friend. Go to a movie, play, or musical matinee just because. You want to work on your business because you love it, not because you hate it.
The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.