Online retail sales training for frontline associates with complete train-the-trainer program. Delivered in bite-sized 3-5 minute lessons. Includes AI roleplay with Sidekick Rex, manager development, and mystery shopping.
Salesrx
Online Retail Sales Training for Brick-and-Mortar Specialty Retailers
AI-powered sales training delivered online, designed for your sales floor. Built for retailers with high average check, like furniture stores, jewelry retailers, and specialty shops - not for online-only businesses
SalesRX is an online retail sales training platform designed for brick-and-mortar retailers who want to improve sales conversion, average transaction value, and customer engagement without discounting. It helps store owners, managers, and associates turn browsers into buyers through structured training, AI-powered role-play, and in-store coaching.
Who SalesRX Is Built For
For Independent Retail Store Owners
If you own one or a few stores, SalesRX gives you a clear, proven retail sales training system that helps your team sell more without relying on discounts. It shows associates how to greet customers, engage naturally, and guide shoppers to purchase while giving you visibility into whether training is actually being used.
For Multi-Store Operators and Regional Managers
SalesRX creates consistency across locations by training managers and associates on the same selling behaviors. With built-in role-play, reporting, and reinforcement tools, leaders can see which stores are executing, which need coaching, and where conversion opportunities are being lost.
For Enterprise Retail Leadership Teams
SalesRX helps enterprise retailers close the gap between training completion and on-floor execution. By combining structured learning, AI-powered role-play, and manager-led validation, brands can scale selling behaviors, improve conversion, and protect margin without retraining from scratch every season.
Online Retail Sales Training That Improves Conversion in Brick-and-Mortar Stores
Proven results
+83%
of SalesRX customers reported double-digit increases in average sale within six months
Award-Winning
Online Sales Training
for Retailers
tens of thousands trained
30K+
#1 in Retail Sales Training
¹ Based on verified customer surveys representing 27,453 trained associates across 67 organizations in 17 countries, 2021-2025. Full methodology available at [link].
Most Training Teaches Theory. We Build Behavior.
The Problem:
- Watch video. Take quiz. Done.
- Only 45% can actually do what they learned.
- Why? They never practiced.
How SalesRX+ Works:
- After each video, Sidekick Rex makes them practice.
- They handle a customer scenario. Make mistakes. Try again.
- Can't move forward until they get it right.
- After practice: 79% can do it.
What This Means:
- Practice isn't optional. The system won't let them skip it.
- That's why 83% see double-digit increases.
HOW THE PROGRAM WORKS
Your management team gets complete training including "train the trainer" videos. They learn exactly what to say and do when introducing the program to staff. This prevents the "blind leading the blind."
Associates Begin Their Journey (Ongoing)
Staff watch two 10-minute sessions per week. Just 2-3 videos at a time. Interactive format keeps them engaged.
After each video, Sidekick Rex makes them practice. They can't skip it.
Weekly mock sessions let staff practice with your actual merchandise on your sales floor. Makes the training believable and helps it stick.
Your Team Keeps Improving
This isn't a one-time program you complete and forget. It's an ongoing performance system.
83% of users report double-digit increases within six months. Staff build confidence. Sales conversations improve. Results compound over time.
Works Best With Commission or Bonus-Based Teams
When your staff earn more by selling more, they're motivated to use what they learn. SalesRX+ gives them the skills. Your compensation structure gives them the reason.
SKILLS YOU'LL GAIN
SALESRX+ MONTHLY SUBSCRIPTION
Pricing
Recognized with the Innovation Award by the World Retail Forum, SalesRX has helped thousands of retailers like you transform how they train, coach, and grow their teams.
SALESRX+
/month
*for up to 5 users
$200 per increments of 5 additional users
AI-Powered Sales Mastery with Sidekick Rex
Complete "Developing Your Managers to Lead" course
Custom Course Builder
Train-the-trainer program
Personal onboarding with certified SalesRX team
Baseline + 3-month mystery shops (NEW)
AI training scheduler (NEW)
Sidekick Rex makes practice automatic - staff can't skip ahead (NEW)
Monthly live Q&A with Bob Phibbs
Progress tracking and reporting
Upload your own content (product knowledge, onboarding)
Cancel anytime, 30-day money-back guarantee
What Makes SalesRX+ Different in 2026
The Only Training System That Holds Your Team Accountable
Most training fails because no one checks if it's actually being used. We built accountability into every step.
We Measure Your Progress - Not Just Course Completion
The Problem: Your team finishes the training. They get certified. Then what? Do they actually use it on the sales floor? Most retailers have no idea.
How SalesRX+ Solves It:
- Baseline Mystery Shop: When you start your subscription, we mystery shop your store to document your current customer experience
- 3-Month Follow-Up: We mystery shop again and show you exactly what improved (and what didn't)
- Ongoing Accountability: Buy additional mystery shops anytime to verify your team is using what they learned
- Real Feedback: Get specific observations on greeting, product presentation, objection handling, and closing
What This Means: You'll know if the training is working - not because a dashboard says "100% complete," but because we measured actual customer interactions in your store.
Two included with any subscription (baseline + 3-month shop) | Additional shops available.
Stop Micromanaging Training Schedules
The Problem: Managers waste hours figuring out which lessons to assign, when to assign them, and how to keep everyone on track. Training becomes another task nobody has time for.
How SalesRX+ Solves It:
- Smart Scheduling Template: Enter a new employee's name and start date
- Auto-Assignment: System schedules exactly which lessons they take on which days
- Manager Dashboard: See who's on track, who's behind, who needs follow-up
- No Guesswork: We built the optimal learning path based on 10,000+ successful completions
What This Means: Onboard new hires in 15 minutes instead of 2 hours. Managers stop chasing people about training and start coaching them on results.
Practice Until You Actually Get It - Not Just Until You Click "Next"
The Problem: Traditional training lets people pass with 70% understanding. They move on before they master the skill. Then they fail on the sales floor because they never really learned it.
How SalesRX+ Solves It:
- Dynamic Variations: Sidekick Rex changes responses based on what you say - no scripted paths
- Mastery-Based Progression: You can't move to the quiz until you prove you understand the concept through roleplay
- Multiple Scenarios: Same skill, different customers - practice handling objections from price shoppers, browsers, and demanding customers
- Real Consequences: If you fumble the roleplay, you don't pass. Just like real sales.
What This Means: Your team doesn't just watch videos and check boxes. They practice until they can confidently handle real customers.
FEATURED SUCCESS STORY
"An Absolute Game Changer From the Other Side of the World"
Glenn Cracknell
Chief Operating Officer, Barker's Clothing
60+ stores across New Zealand
The Challenge:
Implemented multiple Southern Hemisphere sales training programs over the years with marginal success. Needed measurable results across 60+ locations.
The Results:
- 11.5% conversion lift across 35 men's apparel stores (full year FY25)
- Up to 20% conversion lift in top-performing stores
- Second biggest year of sales in company history
- Results started showing up within the first couple of weeks
The Difference:
"We implemented the SalesRX program a little over a year ago and couldn't be happier. Having implemented a couple of Southern Hemisphere sales training programs over the years with marginal success, to be partnering with Bob and the SalesRX program, from the other side of the world, has been an absolute game changer."
Key Takeaway:
60 stores across New Zealand. 11.5% conversion lift company-wide. Up to 20% in best stores. Second biggest year of sales ever. Proves SalesRX+ works internationally, at scale, and delivers measurable results fast—even after trying competitors first.
MORE SUCCESS STORIES: SELECT YOUR CHALLENGE
CHALLENGE 1:
"We Need Consistency Across Multiple Locations"
Cabinets to Go - Jason Delves
President & CEO
106 stores nationwide
Results: 99% say it made them better | Retention increased | Sales growing
Challenge: Secret shops showed shocking gaps across national chain
Outcome: "Even myself and regional managers went through it. No matter how good a salesperson, it can teach them something."
Circle Furniture - Richard Tubman
Former Owner & Leader
7 locations, Greater Boston
Results: 5-8% → 18-25% monthly growth | Record sales every month
Challenge: Post-pandemic uncertainty, inconsistent approach, veteran resistance
Outcome: "Growth like we have never experienced. People modified their methods and those worked right from the beginning."
Lee Fisher Fishing Supply - Joy Lee
General Manager
3 locations, Tampa Bay
Results: 20% holiday growth | Broke all records at every store
Challenge: No formalized training, inconsistent across stores
Outcome: "Staff appreciated the investment. We increased customer base and loyalty. I grew as a GM."
CHALLENGE 2:
"I'm Burned Out. My Team Won't Step Up."
Inspired to Sew - Jill Reicks
Owner
Cedar Rapids, Iowa
Results: Added 3 full-time staff | Revenue increased | Customer reviews soared
Challenge: Owner emotionally depleted, staff passive
Outcome: "People were calmer. They weren't making up scripts. Customers know this team cares."
Leigh's - Rebecca Wierda
Owner
Luxury women's specialty, Grand Rapids
Results: 10% increase in UPT and average transaction
Challenge: Searched for years, inconsistent results
Outcome: "Can't remember last time I got so many calls about exceptional experiences."
CHALLENGE 3:
"We Need Higher Performance Standards"
Hammitt Los Angeles - Tony Drockton
Founder & Chief Cheerleader
Women's handbags & accessories
Results: SalesRX became "the bar of acceptance to be successful"
Challenge: First retail stores, weak energy, needed in-person skills
Outcome: "People that embrace it are killing it. Some promoted. People that don't don't make it."
AGCO Corporation - Phil Jones
Manager, Brand Marketing
Farm equipment dealer network
Results: One dealer $5M → $9M | AGCO doubled business in 3-4 years
Challenge: Dealers weren't good retailers, needed soft skills
Outcome: "Bob was able to tell the dealer his store - his baby - was ugly and pulled off a transformation. We've done close to twice the business."
INDIVIDUAL CAREER TRANSFORMATION
From Sales Associate to National Champion: Patrick's Story
Patrick - Wireless Zone (Verizon authorized retailer)
His Achievement:
- 1 of 10 finalists from 6,000 contestants in Verizon All-Star Sales Contest
- Won with perfect scores from all 3 judges (unprecedented in contest history)
What Judges Praised:
- Greeting: "What were you doing before you came to visit us today?"
- Personal connection: Natural authentic interaction
- Sales technique: Credit card pitch with personal stories, made disagreements enjoyable
- Follow-up: Set expectations for multiple contacts, built ongoing relationship
- Overall: "Understands being in the people business."
What This Means:
SalesRX+ doesn't just improve store metrics. It transforms individual careers. Patrick went from associate to undisputed national champion using the exact techniques taught in SalesRX+.
Your team members can add their certification to LinkedIn. Patrick added a national championship.
Have A Large Store Or Brand Network?
Choose from 3 Tailored Enterprise Versions to fit your Brand's Needs
With your monthly subscription:
- Personalized onboarding with certified SalesRX team member
- Virtual Personal Coach to keep you on track
- Reporting features for real-time employee progress insight
- Real-life role play exercises for every skill
- Access to worldwide SalesRX community
- Monthly live Q&A with Bob Phibbs
- Ability to upload your own content
SalesRX Training Results: Proven Retail ROI

¹ Based on verified customer surveys representing 27,453 trained associates across 67 organizations in 17 countries, 2021-2025. Full methodology available at [link].
Trusted By Leading Brands Including
A Trusted Authority
Read on to see what our clients say, in their own words!
"You know your material and the challenges that people will present when they do not want to make the change or do the work to retrain themselves. My only regret is we didn't do it sooner."
Senior Director Brand Retail Operations, LEGO
"I am a business leader of a group of 30 retail stores. SalesRX was a great addition to our employee development program."
Greg Goodwin, CEO Friar Tux
"Divers Direct has partnered with SalesRX for over 7 years, and it has been an essential tool for standardizing training and development across our retail locations as we continue to grow."
Stephanie Gonzalez, Divers Direct
"We were able to double our sales over a few years. We recently sold our now very profitable company which is poised well for future growth."
Scot Auble
"We are up 35% over last year and we attribute a lot of this to the confidence we gained through your proven process at SalesRX.”
Chris Swanson, Burlington Station
"One associate who relied on discounts now closes at full price. The boost to my management skills and team performance proves its worth.”
Cory Fangio
Here’s My Guarantee...
SalesRX+ has no minimum commitment, so you can cancel anytime. If you're not 100% satisfied in the first 30 days, you'll get back every penny - no headaches or hassle.
FAQ
Managers watch 2-3 lessons daily for 3 weeks (train-the-trainer). Then employees watch lessons 15 min/week, alternating with mock sessions to practice skills.
Download course syllabus and content outline [here] with registration.
Connect with Bob to learn more. Schedule a quick discovery call.
Trained evaluator visits as regular customer. Documents greeting, needs discovery, product presentation, objection handling, closing. Detailed report with observations and score. Baseline within 2 weeks, follow-up at 3 months.
Yes. Many retailers buy quarterly mystery shops for ongoing accountability. Contact us for pricing.
Enter employee name, role, start date. System auto-assigns optimal training path. New hires get foundations, experienced staff get advanced techniques, managers get leadership training. Everyone gets reminders.
Mystery shop report shows exactly what's working and what isn't. If greeting improved but closing didn't, you know where to focus coaching. We also offer consulting where Bob reviews results and provides recommendations.
Regular training: Watch video → Take quiz → Move on
Result: 45% can actually do it
SalesRX+: Watch video → Practice with Sidekick Rex → Can't advance until you prove it → Take quiz
Result: 79% can do it
The difference? Practice is automatic. They can't skip it.
Yes. Upload product knowledge, onboarding materials, company-specific content directly into the platform. Your team accesses everything in one place.
Yes. Cabinets to Go uses SalesRX+ across 106 stores nationwide. Barker's Clothing uses it across 60+ stores in New Zealand, other brands internationally. The AI scheduling template makes it easy to deploy training consistently across multiple locations, and reporting shows you exactly how each store is performing.
See exactly who's watching lessons, completing practice, passing quizzes. Manager dashboard shows:
- Individual progress by employee
- Completion rates by store (multi-location)
- Quiz scores and retry attempts
- Track real-world behavior change through included mystery shops (baseline + 3-month).
At $590/month for up to 5 users, here's the math:
If your average sale is $200:
- You need 3 additional sales per month to break even
- That's less than 1 extra sale per week
- Most retailers see 10-20% conversion or transaction increases
Example: Store doing $50,000/month sees 10% lift = $5,000 additional monthly revenue. SalesRX+ cost: $590. Net gain: $4,410/month.
Mystery shopping alone (included) would cost $300-500 if purchased separately.
SalesRX+ works best for brick-and-mortar specialty retailers with high average check:
Best for:
- Furniture stores (Barker's 60 stores, Circle Furniture 7 stores)
- Home specialty (Cabinets to Go 106 stores)
- Jewelry retailers
- Luxury apparel (Leigh's)
- Sporting goods (Joy Lee Fishing 3 stores)
- Farm equipment dealers (AGCO)
- Accessories brands (Hammitt)
Works especially well with commission or bonus-based teams - when staff earn more by selling more, they're motivated to use what they learn.
Not for:
- E-commerce only retailers
- Big-box stores
- Low-ticket transactions
- Quick-service restaurants
If you sell products with high average check in physical stores, SalesRX+ is built for you.
Yes. Barker's Clothing uses SalesRX+ across 60+ stores in New Zealand with an 11.5% conversion lift company-wide. The program works for English-speaking brick-and-mortar retailers globally. International clients include retailers in Canada, the United Kingdom, Australia, Ireland, and New Zealand.
Online retail sales training teaches store associates the behaviors that turn browsers into buyers. Unlike passive videos or manuals, effective training requires practice and reinforcement. SalesRX uses AI role-play so associates practice real conversations until execution becomes natural.
SalesRX focuses on what happens in the first moments of a store visit. Associates learn how to greet customers properly, read buying signals, ask relevant questions, and guide shoppers toward a decision through repeated practice.
SalesRX is built for brick-and-mortar retailers of all sizes, from independent store owners to enterprise brands with hundreds of locations. It’s designed for retailers who compete on human connection, not price.
Let's Solve This Together
Schedule a quick discovery call to explore if I'm the right fit for your needs.
BOOK A CALL WITH BOBLOOKING FOR AN INDIVIDUAL SUBSCRIPTION?
If you're a sales associate or store manager investing in your own development, individual subscriptions are available at $195/month. Individual plans include core training content but do NOT include manager development, AI roleplay (Sidekick Rex), or mystery shopping.
Most retailers choose SalesRX+ ($590 for up to 5 users) because the accountability features and manager training deliver measurably better results.
Contact Bob to discuss individual options: