Retail Marketing In a Nutshell
Your experience for the customer is the amusement park
Your widget is the souvenir
Put another way, marketing is just the frosting on the cupcake of experience.
You're upside down when you think its all about marketing, social media and PR.
If they're not buying, its probably because you're giving them a rotten experience at the amusement park
So you discount the souvenir, hoping that brings them in
And that's nuts
To avoid discounting your premium brand, bring the Bob Phibbs Experience to your brand, event or team.