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This is not a fine tuning exercise, this is a selling revolution.

David Wetzel |

The Coffee Bean & Tea Leaf

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Essential Resources For The Modern Retailer. 

Your retail transformation starts here.

Brick-and-mortar retailers are grappling with a whole new world of challenges brought on by online shopping, rapidly changing consumer expectations, and a retail workforce that has been poorly-trained—or not trained at all.

These are some of the leading retail eBooks and whitepapers I’ve created to help you identify and address the real issues behind lower sales, poor customer experience, and disengaged staff.

Learn your unique selling personality, how to win at e-mail marketing, tips to create a great training strategy for your team, and much, much more.

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should-i-fire-this-employee-quiz

The Retail Doctor's "Should I Fire This Employee?" Quiz

Are you wrestling with deciding whether you should fire an employee? Wondering how to tell if someone is about to quit? Don’t let it take up more of your time, just answer a few questions and I’ll give you some clear direction.
Take The Quiz
personality-quiz

The Retail Doctor's Personality Quiz

No matter your personality type, you can leverage your unique abilities to engage your customers and make better sales. This quiz will not only give you insight into your own type, but will also teach you to recognize, relate to, and connect with the other types to build a solid sales team.
Take The Quiz
brick-and-mortar-retailing-at-risk

Bricks And Mortar Retailing At Risk In The Digital Age: From Silicon Valley To Main Street

Technology is being misused by the retail industry, resulting in increased online sales at the expense of those in-store. Learn the true impact of e-commerce on retail sales and the facts you need to know for your brick & mortar store to compete in the digital age.
Download Now
10-retail-training-techniques-book-cover

10 Retail Training Tips

Salespeople must be trained and motivated to sell the value of the experience, not just the features of the product. This whitepaper will offer solutions for better aligning sales training with customer expectations.
Download Now
12-tips-for-becoming-a-top-retail-salesperson

12 Tips For Becoming A Top Retail Salesperson

From how to effectively approach a customer, to why you should never come out of the stockroom empty-handed. Discover the essential tips you need to know to become the top salesperson at your store.
Download Now
salesrx-brochure-course-outline

SalesRX Brochure & Course Outline

There are no one-size-fits-all solutions for your retail sales training needs. SalesRX is designed to develop and maintain a highly skilled staff from top to bottom. This brochure will give you a comprehensive overview of the program and what you will learn by subscribing.
Download Now
15-impressive-strategies-retail-employee-training

15 Impressive Strategies To Get The Most Out Of Your Retail Employee Training

To be truly effective, retail training must provide practical, actionable information for employees to use. This guide will outline tricks and strategies to ensure your employees have the tools they need to confidently engage with your customers.
Download Now
complete-buyers-guide-online-retail-sales-training

The Complete Buyers Guide For Online Retail Sales Training

How will online retail sales training help with your challenges? This guide is meant for retailers who are aware of the challenges they face, and are searching for answers to their most common employee training problems. Find out if online training is right for you with this guide.
Download Now
email-marketing-for-retail-10-ways-to-win

Email Marketing For Retail: 10 Ways To Win

These ten tips for email marketing will help you enjoy higher open and click-thru rates, more sales, and avoid excessive giveaways and discounting. Even if your budget is small, you can still win at email marketing for retail by using these simple tricks.
Download Now
get-your-retail-doctor-prescription

Get Your Retail Doctor Prescription

Built using my decades of real-world experience as a successful motivational speaker, these retail health fixes will give you and your employees the tools you need to succeed in your retail business.
Download Now
how-to-use-retail-sales-training-to-get-the-profits-you-deserve

How To Use Retail Sales Training To Get The Profits You Deserve

The skills and attitude you instill via retail sales training affects how employees will approach their jobs forever. This whitepaper will answer some of the most common questions about how to leverage retail sales training to grow profits—without losing money or good employees in the process.
Download Now
increasing-shopper-conversion-rates-10-retail-secrets-luxury-brands

Increasing Shopper Conversion Rates: 10 Retail Secrets Every Luxury Brand Should Know

One of the primary reasons luxury retailers face poor conversion rates is a disconnect between customers and salespeople. In this whitepaper you'll learn techniques for bridging these gaps and keeping your luxury retail conversions high.
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the-retail-generation-gap

The Retail Generation Gap

There's a generation gap growing across the retail landscape, and it's causing premium brands to get stuck in neutral. This whitepaper will explain the distinct differences between how each generation views premium brands, and how to effectively tailor your sales message to each.
Download Now
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