Far less than the sales you lose to an untrained floor. Move a store from an 8% close rate to 15% on the same traffic and you can nearly double the month without spending a dime more pulling people in. That is the math SalesRX is built to change.
Salesrx
Most Retail Training Gets Done. Almost None of It Gets Used.
SalesRX makes practice mandatory. Associates can't move forward until they prove they can do it. From $590 a month for up to five users. No contract. Managers see exactly who's executing and who isn't. Built for brick-and-mortar specialty retailers where the sale requires a real conversation.
SalesRX is an online retail sales training platform designed for brick-and-mortar retailers who want to improve sales conversion, average transaction value, and customer engagement without discounting. It helps store owners, managers, and associates turn browsers into buyers through structured training, AI-powered role-play, and in-store coaching.
SalesRX Is Built For You If:
- Your average sale is over $100
- Your associates have to actually sell, not just ring people up
- You've tried training before and it didn't stick
- You have one location or a hundred
SalesRX Is Not For You If:
- You sell primarily online
- Transactions are fast and low-ticket
- You want a one-time event, not an ongoing system
- Your team has no performance goals and you're not willing to hold them accountable
On the "Built for You" list? Let's talk.
A short call will tell us both whether SalesRX fits your floor. Bring your store count and your average sale.
I'll walk you through what the first six months look like - the training, the baseline shop and the six-month re-shop.
Rather see it first? Take the quick demo.
Plans start at $590 a month for up to five users, no contract.
Online Retail Sales Training That Improves Conversion in Brick-and-Mortar Stores
Proven results
+83%
of SalesRX customers reported double-digit increases in average sale within six months
Award-Winning
Online Sales Training
for Retailers
tens of thousands trained
30K+
#1 in Retail Sales Training
¹ Based on verified customer surveys representing 27,453 trained associates across 67 organizations in 17 countries, September 2021-November 2024. Full methodology available here.
Most Training Teaches Theory. We Build Behavior.
The Problem:
- Watch video. Take quiz. Done.
- Only 45% can actually do what they learned.
- Why? They never practiced.
How SalesRX+ Works:
- After each video, Sidekick Rex makes them practice.
- They handle a customer scenario. Make mistakes. Try again.
- Can't move forward until they get it right.
- After practice: 79% can do it.
What This Means:
- Practice isn't optional. The system won't let them skip it.
- That's why 83% see double-digit increases.
SALESRX+ MONTHLY SUBSCRIPTION
Pricing
Recognized with the Innovation Award by the World Retail Forum, SalesRX has helped thousands of retailers like you transform how they train, coach, and grow their teams.
Monthly subscriptions start at $590 for up to five users, $790 for up to 10 users, $990 for up to 15 users, $1190 for up to 20.
Annual subscriptions are available.
SALESRX+
/month
*for up to 5 users
$200 per increments of 5 additional users
AI roleplay that forces mastery before moving on
Complete "Developing Your Managers to Lead" course
Custom Course Builder
Train-the-trainer program
Personal onboarding with certified SalesRX team
Baseline + 6-month mystery shops (NEW)
AI training scheduler (NEW)
Sidekick Rex makes practice automatic - staff can't skip ahead (NEW)
Monthly live Q&A with Bob Phibbs
Progress tracking and reporting
Upload your own content (product knowledge, onboarding)
Cancel anytime, 30-day money-back guarantee
With your monthly subscription:
- Personalized onboarding with certified SalesRX team member
- Virtual Personal Coach to keep you on track
- Reporting features for real-time employee progress insight
- Real-life role play exercises for every skill
- Access to worldwide SalesRX community
- Monthly live Q&A with Bob Phibbs
- Ability to upload your own content
Comparing AI sales training tools? See what to ask before you buy,
Here’s My Guarantee...
SalesRX+ has no minimum commitment, so you can cancel anytime. If you're not 100% satisfied in the first 30 days, you'll get back every penny - no headaches or hassle.
How much is your sales floor leaving on the table?
We Train Your Managers First. That's Why It Sticks.
Most programs train associates and hope managers reinforce it. SalesRX trains managers first.
Before associates begin, your managers complete a four to five week train-the-trainer program. They learn how to:
- Introduce the program to your staff
- Run weekly mock sessions with their team
- Read reports to spot execution gaps
After that, it takes about 15 minutes a week. Your managers:
• Run one 15-minute mock session on the floor
• Check the dashboard to see who needs coaching - every employee's progress, quiz scores and retries in one place
• Use the mystery shop results to set specific improvement targets
You stop guessing whether training is happening. You can see it.
HOW THE PROGRAM WORKS
Your management team gets complete training including "train the trainer" videos. They learn exactly what to say and do when introducing the program to staff. This prevents the "blind leading the blind."
Associates Begin Their Journey (Ongoing)
Staff watch two 10-minute sessions per week. Just 2-3 videos at a time. Interactive format keeps them engaged.
After each video, Sidekick Rex makes them practice. They can't skip it.
Weekly mock sessions let staff practice with your actual merchandise on your sales floor. Makes the training believable and helps it stick.
Your Team Keeps Improving
This isn't a one-time program you complete and forget. It's an ongoing performance system.
83% of users report double-digit increases within six months. Staff build confidence. Sales conversations improve. Results compound over time.
Works Best With Commission or Bonus-Based Teams
When your staff earn more by selling more, they're motivated to use what they learn. SalesRX+ gives them the skills. Your compensation structure gives them the reason.
SKILLS YOU'LL GAIN
Proof of Mastery, Not Just Completion
Most training platforms measure course completion. SalesRX measures behavior change on the sales floor. Our complimentary mystery shop establishes a baseline before training begins, then measures again after associates complete the program.
On their first unannounced mystery shop, associates average 30%. Shoppers were ignored outright at 7 of the 12 stores we evaluated.
Stores that work the system change that number. We watched Interior Spaces in Ridgeland, Mississippi go from 46% on its first unannounced mystery shop to 95% on a later one.
Stores that quit stay stuck. The average store that stopped using the system scored 24% when we shopped them again.
If your team doesn't hit those numbers, restart the program until they do - because anything less means the behavior won't stick when the store gets busy.
Comparing your options? See how the top retail sales training programs stack up.
Trusted By Leading Brands Including
FEATURED SUCCESS STORY
"An Absolute Game Changer From the Other Side of the World"
Glenn Cracknell
Chief Operating Officer, Barker's Clothing
60+ stores across New Zealand
The Challenge:
Implemented multiple Southern Hemisphere sales training programs over the years with marginal success. Needed measurable results across 60+ locations.
The Results:
- 11.5% conversion lift across 60 men's and women's apparel stores (full year FY25)
- Up to 20% conversion lift in top-performing stores
- Second biggest year of sales in company history
- Results started showing up within the first couple of weeks
The Difference:
"We implemented the SalesRX program a little over a year ago and couldn't be happier. Having implemented a couple of Southern Hemisphere sales training programs over the years with marginal success, to be partnering with Bob and the SalesRX program, from the other side of the world, has been an absolute game changer."
Key Takeaway:
More than 60 stores across New Zealand. 11.5% conversion lift across both chains. Up to 20% in the best stores. Second biggest year of sales ever.
MORE SUCCESS STORIES: SELECT YOUR CHALLENGE
CHALLENGE 1:
"We Need Consistency Across Multiple Locations"
Cabinets to Go - Jason Delves
President & CEO
106 stores nationwide
Results: 99% say it made them better | Retention increased | Sales growing
Challenge: Secret shops showed shocking gaps across national chain
Outcome: "Even myself and regional managers went through it. No matter how good a salesperson, it can teach them something."
Circle Furniture - Richard Tubman
Former Owner & Leader
7 locations, Greater Boston
Results: 5-8% → 18-25% monthly growth | Record sales every month
Challenge: Post-pandemic uncertainty, inconsistent approach, veteran resistance
Outcome: "Growth like we have never experienced. People modified their methods and those worked right from the beginning."
Selling furniture or home furnishings? See our furniture sales training for showroom associates.
USA Fishing Outfitters - Joy Lee
General Manager
3 locations, Tampa Bay
Results: 20% holiday growth | Broke all records at every store
Challenge: No formalized training, inconsistent across stores
Outcome: "Staff appreciated the investment. We increased customer base and loyalty. I grew as a GM."
CHALLENGE 2:
"I'm Burned Out. My Team Won't Step Up."
Inspired to Sew - Jill Reicks
Owner
Cedar Rapids, Iowa
Results: Added 3 full-time staff | Revenue increased | Customer reviews soared
Challenge: Owner emotionally depleted, staff passive
Outcome: "People were calmer. They weren't making up scripts. Customers know this team cares."
Leigh's - Rebecca Wierda
Owner
Luxury women's specialty, Grand Rapids
Results: 10% increase in UPT and average transaction
Challenge: Searched for years, inconsistent results
Outcome: "Can't remember last time I got so many calls about exceptional experiences."
CHALLENGE 3:
"We Need Higher Performance Standards"
Hammitt Los Angeles - Tony Drockton
Founder & CEO
Women's handbags & accessories
Results: SalesRX became "the bar of acceptance to be successful"
Challenge: First retail stores, weak energy, needed in-person skills
Outcome: "People that embrace it are killing it. Some promoted. People that don't don't make it."
AGCO Corporation - Phil Jones
Manager, Brand Marketing
Farm equipment dealer network
Results: One dealer $5M → $9M | AGCO doubled business in 3-4 years
Challenge: Dealers weren't good retailers, needed soft skills
Outcome: "Bob was able to tell the dealer his store - his baby - was ugly and pulled off a transformation. We've done close to twice the business."
Have A Large Store Or Brand Network?
Choose from 3 Tailored Enterprise Versions to fit your Brand's Needs
A Trusted Authority
Read on to see what our clients say, in their own words!
"You know your material and the challenges that people will present when they do not want to make the change or do the work to retrain themselves. My only regret is we didn't do it sooner."
Senior Director Brand Retail Operations, LEGO
"I am a business leader of a group of 30 retail stores. SalesRX was a great addition to our employee development program."
Greg Goodwin, CEO Friar Tux
"Divers Direct has partnered with SalesRX for over 7 years, and it has been an essential tool for standardizing training and development across our retail locations as we continue to grow."
Stephanie Gonzalez, Divers Direct
"We were able to double our sales over a few years. We recently sold our now very profitable company which is poised well for future growth."
Scot Auble
"We are up 35% over last year and we attribute a lot of this to the confidence we gained through your proven process at SalesRX.”
Chris Swanson, Burlington Station
"One associate who relied on discounts now closes at full price. The boost to my management skills and team performance proves its worth.”
Cory Fangio
FAQ
Yes to both. Monthly is the way most single stores start, and you can cancel any time. Multi-store rollouts run on annual contracts instead, because training that changes floor behavior takes four to six months to get on its feet and a chain needs the whole operation moving together. Annual contracts begin with a conversation rather than a checkout, so book a call if that is where you are.
SalesRX+ is online retail sales training for frontline associates, delivered in bite-sized 3 to 5 minute lessons with a complete train-the-trainer program for managers. It includes AI roleplay with Sidekick Rex, manager development, and mystery shopping. It is built for the retail selling floor rather than repurposed from generic B2B sales enablement, so it teaches the specific behaviors of greeting a stranger, building rapport, and closing in a store.
We check in with you every quarter, so you are never waiting six months to find out. The six-month mystery shop shows exactly what's working and what isn't. If the greeting improved but closing didn't, you know where to coach. Bob also offers consulting to review the results and recommend next steps.
Managers train first, then the floor. Lessons run 3 to 5 minutes, so an associate steps off the floor, does one, and goes back. After each lesson they practice it with Sidekick Rex and cannot move on until they can do it. An unannounced mystery shop runs at the start and again at six months, so you see what actually changed on your floor instead of who finished the coursework.
Within the US, an evaluator visits as a new customer. Documents greeting, needs discovery, product presentation, objection handling, closing. Detailed report with observations and score. Baseline within 2 weeks, follow-up at 6 months.
Download the course syllabus and content outline here.
Regular training: watch a video, take a quiz, move on. Result: 45 percent can actually do it. SalesRX+: watch the video, practice with Sidekick Rex, cannot advance until you prove it, then take the quiz. Result: 79 percent can do it. The difference is that practice is automatic and nobody can skip it. Rex is built for repetition rather than a single workshop, and lessons run 5 to 15 minutes so practice fits a working shift.
You give every store the same system so a shopper gets the same selling whether they walk into store one or store forty. SalesRX runs online, so a chain trains managers first, then the whole floor, at the cost of a seat instead of flying a trainer to every location. Cabinets To Go did it across 106 stores.
Yes to both, with one limit worth knowing up front. You can upload product knowledge, onboarding materials and company-specific content directly into the platform, and bring your own SCORM files in. Login supports single sign-on through SAML 2.0. SalesRX content stays in SalesRX and does not export into another LMS, because the roleplay, coaching and reporting are built to run on the platform.
Yes. Barkers and Max use SalesRX+ across 60+ stores in New Zealand. For the full year FY25, the 35-store Barkers menswear business saw a conversion lift of 11.5%, with lifts of up to 20% at some locations. The program works for English-speaking brick-and-mortar retailers globally. International clients include retailers in Canada, the United Kingdom, Australia, Ireland, and New Zealand.
Online retail sales training teaches store associates the behaviors that turn browsers into buyers: how to greet a stranger, read buying signals, ask the questions that matter, and guide someone to a decision. Unlike passive video or a manual, it only works with practice and reinforcement, which is why SalesRX+ uses AI roleplay so associates rehearse real conversations until execution becomes natural.
Enter employee name, role, start date. System auto-assigns optimal training path. New hires get foundations, experienced staff get advanced techniques, managers get leadership training. Everyone gets reminders.
Yes. Every location learns the identical selling process from one source of truth, reinforced daily and coached locally by managers, so a new hire in one store sells the same way as one three states away. Cabinets To Go uses SalesRX+ across 106 stores nationwide and Barker's Clothing/Max across 60+ stores in New Zealand. The AI scheduling template deploys training consistently across locations and reporting shows how each store is performing.
A manager dashboard showing individual progress by employee, completion rates by store for multi-location retailers, quiz scores and retry attempts, and real-world behavior change through the included mystery shops at baseline and 6 months. The AI scheduler assigns each person a path from their name, role and start date, so new hires get foundations, experienced staff get advanced techniques and managers get leadership training, with reminders for everyone.
The best online retail sales training changes what your associates do on the floor, not just what they finish on a screen. Look for three things: managers trained first so they can coach, practice until each skill is done right, and an unannounced mystery shop before and after that proves the floor changed.
SalesRX+ is built on all three - managers first, Sidekick Rex role-play until they get it right, and a baseline shop plus a six-month re-shop.
Not much. One week your associates take a couple of short lessons. The next week they run a mock session with their manager.
There is no extra homework and no strict time requirement. Watch, use it on the floor, practice, repeat.
Find Out If SalesRX+ Is Right For You
Schedule a quick discovery call to explore if I'm the right fit for your needs.
BOOK A CALL WITH BOB