How MacSolutions Plus More Than Doubled Its Close Rate with SalesRX
Industry
Apple Authorized Service Provider
Challenge
MacSolutions Plus wanted a consistent, fun customer experience but couldn't deliver it through in-house training. President and CEO Garrett Cleversley calls himself "a self-proclaimed horrible trainer," and the mall location in particular saw heavy browsing traffic that wasn't converting.
Results
With the implementation of SalesRX, MacSolutions experienced substantial gains in employee confidence, consultative selling, upselling, and overall sales performance at the store level. Employees are now more engaged in meaningful customer interactions, offer tailored recommendations, and uphold high training standards.
Key Product
SalesRX Classic
We saw our close rate more than double in our mall store, where it was more people browsing. We went from a 12% close to a 26% close rate.
Garrett Cleversley
Owner
"SalesRx has helped our team upsell by taking them away from just handing the cable that the customer asked for and actually starting the conversation."
Garrett Cleversley
Owner
"The great thing about SalesRx is that they're broken up into very small modules. You can take an employee off the floor for five or ten minutes, do their next module, and they can be right back on the floor implementing what they just learned."
Garrett Cleversley
Owner
I would totally recommend SalesRX because all my employees are consistently trained, and through the training, have held each other accountable to those high standards.
Garrett Cleversley
Owner
About Company
MacSolutions Plus is a retailer and Apple Authorized Service Provider based in New York, selling and servicing Apple products and accessories.The Challenge
MacSolutions Plus wanted a consistent, fun customer experience but couldn't deliver it through in-house training. President and CEO Garrett Cleversley calls himself "a self-proclaimed horrible trainer," and the mall location in particular saw heavy browsing traffic that wasn't converting.
The Solution
Cleversley saw Bob speak at an Apple specialist marketing conference, talked to him right after, and had SalesRX live that same evening, employees were already training on it. The short modules let him pull someone off the floor for five or ten minutes and send them right back out to apply it, store downtime now goes to training instead of standing around.
The Results
At the mall store, close rate rose from 12% to 26%, more than double. The team also started upselling instead of just handing over the item a customer asked for, taking time to start a real conversation instead. The reporting function lets Cleversley track who's completed training and who needs a redo, freeing him up to focus on the rest of the store instead of running training himself.
