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How to captivate jaded shoppers as they venture out to shop

5 Pitfalls of DIY Retail Sales Training in Your Store

While I love to speak to retailers and provide retail sales training for how to sell better in their stores, I have another passion - fixing up...

5 Steps to Closing a Retail Sale Quickly

Closing a sale. Why is it so hard to do? Because you are putting yourself on the line. Did you read the situation correctly? If you ask and they...

Better Sales through Customer Engagement

 

How can you determine whether your customer engagement strategy needs improvement? Customer engagement is an emotional connection between a...

Value Selling: How To Sell Value Over Price In Your Store

Value selling is, at its heart, the moving of more merchandise. No matter how many facts you know about a product, if the consumer doesn't see the...

Are You Missing These 4 Key Retail Sales Training Tips?

What are the best retail sales training tips? Those tips that make a shopper feel for a few minutes they are the most important person in the...

Managing Sales Behaviors to Improve Sales Performance

What are sales behaviors? They are a series of actions comprised in a sales process, the way sales people act and talk with shoppers.

5 Employee Behaviors Stunting Your Ability To Increase Your Retail Conversion Rate

While a lot of people moan about fewer people going to the mall, what really matters is improving conversion rates of those who just enter your...

How To Get Customers Onto Your Loyalty Program? Don’t Do It Like Victoria’s Secret Does

A friend of mine went to Victoria's Secret recently and shared this story.

How To Avoid Going Bankrupt Like Payless? It Begins With Visiting Your Competitor

One of the first things I do when conducting a business makeover is to get the owner and manager to accompany me on a visit to a competitor. This...

How To Save A Sale By Dealing With Stump The Chump

Stump the Chump usually refers to someone in the audience trying to try to trip up a speaker with aggressive and sometimes downright...

Neiman Marcus Visit Illustrates Why Brick And Mortar Stores Are Losing Money

I was in Dallas a few weeks ago and decided to visit the Neiman Marcus flagship store.

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The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

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