Recent Articles

3 Steps For How To Motivate Yourself And Increase Retail Sales When It’s Slow

When business slows down, as it always does this time of year, it is easy to become despondent or lazy. Whether you had a great year or...

Employee Training Is Broken - You Can Blame Google or You Can Fix It

Employee training has devolved because of the always-on Google or Siri solution to all inquiries. Unless employees are learning and holding onto...

Motivation Beyond Paying Retail Sales Commission: 3 Ways To Get Employees To Sell

Motivating employees. It’s always tough in a retail store. You want to be as successful a retailer as Apple, as Nordstrom, as Lululemon, but you...

5 Pitfalls of DIY Retail Sales Training in Your Store

While I love speaking to retailers and providing retail sales training for how to sell better in their stores, I have another passion: fixing up old...

How To Motivate A Retail Employee

 I was doing a keynote speech when a retailer asked, “How can I motivate an employee?” I replied, “The short answer is you don’t.” I know that might...

Retail Holiday Sales: How To Sell To Men and Help Them Buy Like A Hero

As a retailer, I loved the day before Christmas Eve. All the planners had purchased and the after-Christmas sales had begun. The guys were now...

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.