May 07, 2017
One of the best things you can hear in a retail store is, “I was just walking by and spotted this and I had to have it.”
Attract, Close & Delight Your Customers
May 07, 2017
One of the best things you can hear in a retail store is, “I was just walking by and spotted this and I had to have it.”
Topics: Merchandising, Retail Sales Training, Shopper behavior
January 29, 2017
There was a time when great merchandising was a valuable tool in a retailer’s arsenal against competitors. Now it’s a cost-saving area.
Topics: Retail Sales, Merchandising, visual merchandising, suggestive selling
July 06, 2016
When I was working with a franchise startup, we were seeking a POS system that could grow with us. The winner had multiple reporting capabilities.
Topics: Merchandising, Retail Sales Training, conversion rate, IBM, Shoppertrak, big data
June 06, 2016
You know within an employee's first 30 days whether they can do the job, right?
The biggest drain on a retailers’ cash flow can also be seen within the first 30 days …
It's your merchandise.
Topics: Retail Sales, Merchandising, cash flow
December 18, 2015
I was waiting for the snow to clear, de-icing to commence and basically to get to Florida last fall when I picked up United's in-flight magazine Hemispheres.
It featured a profile on Brian Wansink's work to get kids to eat better in the school cafeteria. It was a fascinating study of how humans behave.
Topics: Retail Sales, Customer Service, Merchandising
October 05, 2015
Merchandise...
Like food...
Like alcohol...
Like a lot of things ... can be good.
Until you have too much.
Topics: Merchandising, Retail Holiday Sales
July 28, 2015
Cash flow (maintaining a sufficient amount of available cash) for small retailers is one of the least sexy topics I'm asked about and one of the most daunting tasks facing a small business owner.
That's because there are always cash demands that crop up on a on a daily, weekly and quarterly basis including payroll, accounts payable and taxes and most don't create a budget.
Topics: Merchandising, Financials, cash flow
May 28, 2015
When you are coming up with signage for your retail store, you must be careful you don't upset customers unknowingly. As a retail speaker I'm asked to help demystify merchandising and retail signage so audience members can create kick-butt displays that sell. I reveal the nine types of displays, what makes them different and how to use them.
Topics: Merchandising
November 12, 2014
Visual Merchandising is something many retailers feel challenged by.
What to put in the store window? What to put with it? How much to put in the window?
These are great questions to ask yourself, after all, your window is your brand.
It's a physical elevator speech of why a customer should walk in your doors.
While there are similarities to visually merchandising your in-store displays, store windows seem to be the bastard children of most retailers.
Forgotten, alone, filled with odds and ends...and littered with dead flies.
Topics: Retail Sales, Merchandising
October 18, 2014
Before I tell you about visual merchandisng your store, a question...
How many times did you hear your mom tell you to never run with scissors or be careful, you’ll cut yourself?
We all did.
Instinctively we avoid sharp objects and that has unknowingly worked against retailers.
Michelle Adams, PepsiCo’s vice president of customer strategy and shopper insights, told the LEADS conference that they are finding that rounded fixtures and shelving are delivering more sales than those with
Topics: Merchandising
©2017 Bob Phibbs The Retail Doctor
