Forgotten, alone, filled with odds and ends...and littered with dead flies.
Yet proper retail merchandising techniques make your windows a destination on your Main Street, in your shopping mall, in your town.
I interviewed Beth Hnatio-Pumphrey with EJP Studios about how she uses these techniques to create award-winning - and selling - windows in Frederick, MD. She told me, "You can have a lot of fun with a small amount of merchandise. You can use brightly colored props to draw people towards your window. I always think of it as drawing mosquitoes to the light...if it is bright, then customers will be intrigued."
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