Forgotten, alone, filled with odds and ends...and littered with dead flies.
Yet proper retail merchandising techniques make your windows a destination on your Main Street, in your shopping mall, in your town.
And new digital services like FOMO storefrontlets retailers add a smartscreen to their store window display so shoppers can actually purchase from the window - even when closed. A real boon in high-traffic retail locations.
I interviewed creative director Beth Hnatio-Pumphrey about how she uses these techniques to create award-winning - and selling - windows in Frederick, MD. She told me, "You can have a lot of fun with a small amount of merchandise. You can use brightly colored props to draw people towards your window. I always think of it as drawing mosquitoes to the light...if it is bright, then customers will be intrigued."
If your storefront display is looking a bit tired, if the merchandise is not at eye level, and the visual merchandising choices seem random to a potential customer, they will walk on to some other brand or retailer who intrigues them through their display design.
When you use these visual merchandising points to create retail display windows for your shop, you'll sell more and entice potential customers to come in and explore all you have to offer.