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A lot has been written about all the ways you can get buzz for your business – from putting discounts on your Facebook fan page, to reaching out to mommy bloggers, to offering Groupons.
You don’t get buzz by being Santa Claus with your profits.
The way you get buzz, buzz that is sustainable and leads to higher profits, is to be a business worthy of buzz.
That means you have to earn it.
When I am asked by consultants what it takes to create a successful practice, I always tell them they need to hit it out of the park because that is what happened to me when I worked with one of my first clients, Polly’s Gourmet Coffee.
This is their case study.