November 29, 2016
November 29, 2016
Why are children always excited and happy around Christmas or Hanukkah?
Because all they are thinking about is what they will be getting. Their anticipation of good things to come provides a great lesson for retailers.
It provides you with the reason to stay focused on your own successful holiday sales.
To have the best holiday retail sales ever, here are a few tips on how to get the holiday spirit right in your store based on the strengths of the four personality styles of your employees.
And if you don’t know your own personality style, take the quiz yourself before you give it to your employees; you might be surprised at what you learn.
The Driver is your driven salesperson; they feed off of a good challenge. Make it a point to challenge them to be the person who sells the most in a week or even a day. Give them all of the many features of your premium or luxury products and clue them to three of the most likely situations or customers your best products would fit.
The Analytical is a process person. Make sure you can use their systematic thinking to keep things moving. Make sure they don’t vomit every feature of every product to every customer or they’ll spend too much time on one shopper when there are many.
The Expressive personality is the natural sparkplug for your crew. They will bring joy to your whole store.
There are more Amiable personalities than any other, and due to their social nature, they are the most likely to be affected by doom and gloom predictions. They fear risk and rejection but will thrive in a social, safe place where they can shine. Amiables make great assistant managers or shift leaders.
Just like it always has, the media is going to run stories to get investors, owners, and managers of brick and mortar stores nervous that retail holiday sales will be disappointing.
If you settle for employees who are content to text on their phones rather than engage customers and sell your merchandise, you’ll miss the opportunity to stand out from your competitors.
There’s no better or worse personality style; in fact, we all have elements of all of them. When you can understand what drives employees - and what stops them - you can find more opportunities for them to shine.
And happy employees make for happy customers. And happy customers are joyful.
Sign up for my newsletter today