1) Getting customers' smartphone numbers. This might be easy if you were an Audi dealership or Rolex store where you could ask,“Can you give me your cell number so I can text you when it’s ready?” But for a Prada or Jimmy Choo store, having a reason to ask for a cell number is harder to find. And if you’re asking just to offer some discount, that undercuts your luxury marketing entirely.
Every brand will be different. You may be able to just ask if you are a trusted sales advisor.
2) Having a CRM capable of storing the information. It takes a lot to get your customers’ trust for that first text. Once you have a method to gather the cell numbers, you need the correct software to use them or you’ll probably squander the sales opportunity they offer.
3) Having reasonable offers in context. If you insist on using mobile marketing just to offer discounts like 10% off a clothing line on one weekend, are you offering enough to attract your luxury customers? And is it worded to not offend? How can you be sure your offer won’t accidentally offend your luxury clientele?
Get our weekly newsletter updates. Read our mailing consent T&Cs here
The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.