"How can I sell more to customers?" is a frequent question from retailers of all sizes.
And it's the smart question.
That's because many companies are trying all kinds of marketing to get their name out there. The trouble is, what happens when all that hard work brings the customer through your doors and they don't open their wallets?
Or worse, they open their smartphones and buy from a competitor. While inside your shop.
The question "How to Sell More" is best answered by a 4 step approach:
1. Understand the major differences that drive millenials, boomers, and gen-xers 2. Learn what each generation needs before they will buy (and no, it's not checking Amazon). 3. Deliver excellent customer service 4. Listen, acknowledge, solve, and think to get to the hear of their complaint and give them a solution.
Here are several articles and tips about retail selling that have proven helpful to all kinds of retail businesses: