The Retail Doctor's Blog


Attract, Close & Delight Your Customers

How Retail Store Of The Future Holds Keys For Retail Shopping Trends

Bob Phibbs

Everyone is busy trying to understand and predict the future of shopping and of retail in particular.

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Topics: Retail Sales, Technology, Retail Sales Training, retail trends, future of shopping

How To Calculate Return On Investment Of A Retail Sales Training Program

Bob Phibbs

return on investment in retail sales trainingMost businesses see sales training as a cost when it should be seen as an investment.

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Topics: Retail Sales, Retail Sales Training

How To Increase My Retail Sales: Realize It’s Not All About You

Bob Phibbs

This past week I was interviewed for a CNBC story on how CareerCast says working retail is one of the worst jobs you could have. The justification that stood out for me was, “Standing on your feet for long hours, working with irate customers and bad pay are not uncommon.”

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Topics: Retail Sales, Retail Sales Training

The New Frugality: How to Reach Out to Retail Consumers Who Want to Buy Less

Bob Phibbs

Buying less is a concept that seemed out of style for consumers beginning with the go-go 80’s until about three years ago.  

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Topics: Retail Sales Training, Millennial, Baby Boomer, how to sell, how to attract customers, frugality

5 Ways How to Raise Your Retail Sales Associates' Conversion Rate

Bob Phibbs

Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers.

Fortunately, the brick and mortar retailer has one significant advantage, the customers are actually standing in front of her or his employees and not just remotely connected via the Internet.

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Topics: Retail Sales, Retail Sales Training, conversion rate

How To Effectively Master The Best Retail Sales Skills

Bob Phibbs

Looking for the easy answer for how to develop the best sales skills?

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Topics: Retail Sales, Retail Sales Training, selling skills

How To Drive Retail Sales When Consumer Spending Is Stuck In Neutral

Bob Phibbs

I was interviewed by AP this past week about how consumer spending is stuck in neutral at just 0.1 percent and how retail stores of all sizes are feeling the pain. 

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Topics: Retail Sales, Mindset, Retail Sales Training

How To Use Live Video on Facebook Pages When Marketing Your Business

Bob Phibbs

Live video has come to Facebook much like Periscope came to Twitter last year.  There are some big distinctions between the social media sites, not the least of which is that 70% of Facebook users engage with the site daily versus 36% of Twitter users.

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Topics: Marketing, Social Media, facebook, how to attract customers

8 Mistakes That Kill Your Retail Sales Training And How To Fix Them

Bob Phibbs

You’ve only got one shot at training new hires in your retail store. One. You can't go back...

Whatever skills and attitude you instill in your retail sales training affects how employees will approach their job with you forever.

That’s why top-notch retail sales training focuses not on the investment but on the long-term ROI on your staff’s abilities to move your merchandise.

Over the years, I’ve seen some common breakdowns in retail sales training programs that ruined their effectiveness. Fortunately, they’re easily avoided with a little insight and refocus.

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Topics: Retail Sales Training

Motivation Beyond Paying Retail Sales Commission: 3 Ways To Get Employees To Sell

Bob Phibbs

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Topics: Motivation, Retail Sales Training, retail employee, sales management

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