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In some ways, brick and mortar retailers have a finite client base. After all, there are only so many people who can walk into the store on a given day.
While marketing can certainly impact that number, your focus can’t be just about attracting new customers. In fact, if you’ve felt meeting your retail sales projections depends solely on the number of shoppers who show up at your door, then you’re leaving a lot of money on the table.
Because you probably aren’t maximizing the shoppers who already come into your store.
You’re probably not consistently moving them from a browser to a customer who purchases from you that day.