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Where do you think retail marketing starts? No, not a coupon or your website. It's by showing how much care you give at the end of a sale.
In my work with window fashions dealers, I always suggested they leave a bouquet of flowers on the table after they had thoroughly cleaned up their work areas and cleaned the window glass. [Not an $85 bouquet of roses mind you, a $9.99 bunch from the local florist or even grocery store.]
It was unexpected and a nice touch to make their purchase a wow. It helped cement the manner the dealer went out of their way for the customer. That led to many more referrals - the best type of marketing you can do.