09 | 19 | 14
I was about to pay for my purchases at CVS when the cashier asked me, “Do you want to update your account with your text number and receive 20% off today’s order?”
As I was only buying deodorant and a candy bar, I quickly did the math and figured 20% wasn’t worth getting spammed on my phone.
I’ll admit, mobile marketing is gaining traction, and it makes sense as over 50% of consumers carry a smartphone with them.
But I still see the difficulties of getting mobile messaging right for your retail store. Especially if you sell luxury goods.