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I was talking to a pool builder about a client who had put in a new pool.
His client lived in a very expensive neighborhood, drove a Bentley; you get the picture.
A few months later the client’s neighbor installed a pool too … from a different pool builder.
The Bentley guy went to his neighbor’s party and saw his pool; it had all the bells and whistles, a salt water chlorinator, fiber optic lights, and an automatic pool cover.
He drove back to his builder and asked why he didn’t show him all the possibilities.
I was afraid I would price myself out of the sale, he replied.