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American Express Small Business Saturday is November 29, 2014.
While the day prior - Black Friday - is big chains’ day, Saturday is the day for independents to amp up their volume.
It is your chance to gain exposure to your neighborhood shoppers. For that reason, you want to make the day memorable for them.
And that doesn’t revolve around a discount.
A discount does nothing to build your reputation as a retailer, and it doesn’t give your shoppers a reason to go out of their way to visit you.