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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

Subscribe to my blog with the RSS button at left. I'll deliver helpful, informative content (although a bit longer than 140 characters) into your email box a few times a week. Plus at no additional charge, I'll convert the major retail trends, retail sales training and marketing into English.

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Read My Latest Blog Posts

How 5 Independent Retailers Are Killing It With Facebook Live Video - And How You Can Too

Looking for free or low cost marketing ideas for your retail small business? Facebook Live video has provided you a golden opportunity as I highlighted in this post.  It costs you nothing but...Read more

How To Increase Retail Sales By Focusing On These 5 Obvious Things

When I was putting myself through college, one of my first jobs was in retail sales at the Broadway Department Store in Southern California.  While I was trained on how to use their POS system,...Read more

How Incenting Retail Employees Can Lead To Unintended Selling Problems

The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 million deposit and credit card accounts without...Read more

Personalized Retail Is The Future - Meet The Xerox Direct Object Printer

Remember the old Burger King jingle, Have it your way, have it your way? What if you could personalize most anything in your store in 90 seconds?  Would you do it? And if you offered it for just...Read more

Can You Know If Your Marketing ROI Is Working For Your Retail Business?

Most every retail business owner is frustrated with their marketing costs because they don’t know how to calculate their return on investment (ROI) for the amount of money spent. That’s usually...Read more