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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

Subscribe to my blog with the RSS button at left. I'll deliver helpful, informative content (although a bit longer than 140 characters) into your email box a few times a week. Plus at no additional charge, I'll convert the major retail trends, retail sales training and marketing into English.

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Read My Latest Blog Posts

Prevents Bacon Neck - How Smart Associates Use Fun Benefits To Drive Retail Sales

You’ve no doubt heard how you should sell the sizzle not the steak when it comes to benefits over features in a sale. It’s still true today. No one needs your employees to go over 15 reasons your...Read more

Marketing Won’t Help If You Don’t Know Who Your Retail Customer Is [Case Study]

Imagine shooting an arrow at a target with your eyes closed and a hurricane wind blowing. I doubt you would hit the target, much less hit the bullseye. Marketing is a lot like that because until you...Read more

Retail Training: How To Effectively Develop The Best Sales Skills

Looking for the easy answer for how to develop the best retail sales skills? Knowing isn’t the problem… Let’s be honest, how many of you hear something, a light bulb goes off, and you immediately use...Read more

Retailers, What Good Is Big Data If You Don’t Use It To Boost Conversion Rates?

When I was working with a franchise startup, we were seeking a POS system that could grow with us. The winner had multiple reporting capabilities. Our thought was, the more information, the more...Read more

Can You Believe Retail Sales Training Lifted Sales 100%?

Anyone telling you a retail sales training program will work 100% of the time is very likely a liar. I recently sent my own ROI survey to current and former users of my SalesRX.com online retail...Read more