As a retailer, I loved the day before Christmas Eve. All the planners had purchased and the after-Christmas sales had begun.
The guys were now considering going shopping...
Historically on Christmas Eve, the crowds gradually thin out and you begin to notice more and more men - the malls were practically fueled by testosterone.
And while the pandemic changed many things, men will still be last-minute shoppers.
And that's great!
Why? Because when it absolutely, positively has to be there you don't go shopping online, you go to your local retailer.
Use these retail sales training tips (no matter what gender salesperson you are) to help drive your retail holiday sales.
We are not that price driven, sorry discount retailers. We may “say” we are but remember, you’re basically dealing with a boy discovering your merchandise for the first time.
We often show how much love we have for the men and women we are buying for by the price tag or size of the gift we choose; whether that's a toy, jewelry or clothing.
It's almost like we are treating ourselves when we splurge on someone else during the holiday season, so don't try to limit us.
We want to win, be admired from the gift we give.
Above all, men hate shopping, its not a thrill – its a chore.
Help us by getting us to laugh or at least smile with you so we can acknowledge we want your help in selecting a product.
Prepare your store for your male customers. If it were me I'd put a sign over the most expensive bike or other toy that read, "Yes, you can buy their love."
If I owned a liquor shop I might put up a sign, "Alcohol always makes the in-laws nicer."
If it were a lingerie boutique it might be, "Guys: Always guess smaller if you want to be a hero."
Get the idea? Preparing for the holidays includes for both women and men shoppers.
What to show to guys?
What not to do
In Sum
It's true not all guys are alike - many do like to shop and many hate to shop. Some like online shopping, some respond well to marketing and some spend thousands of dollars.
If you modify the ways you think about selling to men with these tips, it won't matter what the recipient's size; your male shopper can still be a hero when buying a gift.
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.