December 23, 2017
December 23, 2017
It’s the day before Christmas Eve. I love this time as a retailer.
All the planners have purchased - with their lists of must have items that unless you had it- they were out the door.
The guys are now considering going shopping...
On Christmas Eve, the malls gradually thin out and you begin to notice more and more men – the malls are practically fueled by testosterone.
Guys can be the easiest to wait on because we just want to be a hero.
Use these retail sales training tips (no matter what sex of a salesperson you are) to help you sell to men and drive your retail holiday sales.
We are not that price driven. We may “say” we are but remember, you’re basically dealing with a boy discovering your merchandise for the first time.
We often show how much love we have for the person we are buying for by the price tag or size of the gift we choose; whether that's a toy, jewelry or clothing.
It's almost like we are treating ourselves when we splurge on someone else, so don't try to limit us.
We want to win, be admired from the gift we give.
Above all, men hate shopping, its not a thrill – its a chore.
Help us by getting us to laugh or at least smile with you so we can acknowledge we want your help. If it were me I'd put a sign over the most expensive bike or other toy that read, "Yes, you can buy their love."
If I owned a liquor shop I might put up a sign, "Alcohol always makes the in-laws nicer."
If it were a lingerie store it might be, "Guys: Always guess smaller if you want to be a hero."
Get the idea?
See also, How to Approach A Customer in a Good Way
What to show guys?
What not to do
Above all have fun when shopping or buying for guys.
It's true not all guys are alike - many do like to shop and many hate to shop.
If you modify the ways you think about how to sell with these tips, it won’t matter what the recipient's size; your male shopper can still be a hero when purchasing a gift.
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