Recent Articles

It's Not Boredom, Your Associates Have Retail Hypnosis

Sleeping with the Eyes Open, a 1929 study, theorized that people in monotonous situations tended to enter a sleep-like state without closing their...

How To Overcome Fear of Failure In Your Business

A lot of retailers write me about their fears. Fear of not doing enough to gain market share. Fear of not having the training they need. Fear of...

3 Steps For How To Motivate Yourself And Increase Retail Sales When It’s Slow

When business slows down, as it always does this time of year, it is easy to become despondent or lazy. Whether you had a great year or...

Retailers, After This Election, We Need A Reset Button For America

For the past year, we have had an anxious cloud form over us because of the Presidential campaign. You couldn’t just turn off the radio or TV and...

How Incenting Retail Employees Can Lead To Unintended Selling Problems

The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 ...

Motivation Beyond Paying Retail Sales Commission: 3 Ways To Get Employees To Sell

Motivating employees. It’s always tough in a retail store. You want to be as successful a retailer as Apple, as Nordstrom, as Lululemon, but you...

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.