Wondering how to prepare your store for the holidays during a pandemic? The National Retail Federation reports 40 percen...
Read The ArticleEven before the pandemic, retailers often asked me how to increase foot traffic in a retail store. In my last book, The ...
Read The ArticleAdvertising is your face to the world. It is how you tell others who may never have heard of you about your brand. It is...
Read The ArticleWhat customers think of you decides how much you can charge for your product, what kind of employees you have working fo...
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