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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

How To Use AMEX Small Business Saturday To Grow Holiday Retail Sales

Bob Phibbs

Looking for a strong way to promote your business and how to attract customers? Are you an AMEX cardmember looking for what’s different this year? Read on...

Now in it’s fifth year, American Express’ Small Business Saturday has become a marketing powerhouse for retailers and restaurants of all sizes.

Held two days after Thanksgiving, November 26, 2015, Small Business Saturday is one of the most trafficked shopping weekends of the year.

In 2014, customers spent an estimated 14.3 billion at small independent businesses on that day. #Shopsmall, its hashtag, was the highest trending topic across social media that day.

And yet, I continue to discover many indie retailers who do absolutely nothing to connect to Small Business Saturday.

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Topics: Marketing, Small Business Saturday, retail expert, how to attract customers, independent retailer

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