May 21, 2017
People often ask me, “How many hours does it take for retail sales training?”
November 06, 2016
There’s an old adage that goes something like you can’t put new ideas into a full bottle; you need to empty it to make way for the new. To do that you have to be open to the possibility of change.
March 16, 2016
If you live in the United States, you are no doubt aware that there is a presidential election going on. (If you live outside the United States, I shudder to think what your opinion of us is right now.)
February 16, 2016
I made an orange dessert for some friends the other night. When one of my guests took a bite, his face soured; he said it tasted bitter.
I took a scoop and realized there was a rotten spot on the orange I hadn’t noticed; I had ruined his dessert.
Like most retailers, you want guests to view your store in a positive light.
January 20, 2016
In many ways, retail is a lot of moving parts and yet in others it is very simple: Treat customers as you would want to be treated.
January 19, 2016
Employee reviews are one of the most neglected tools a retailer can use to increase their retail sales.
By using regular employee reviews, you can always be cutting your lower 20% of associates to hire better associates and grow the culture of your business.
That means you never stop hiring, sorry to say.
But are employee reviews really that important?
January 13, 2016
My client in Houston had ordered a town car to bring me to their office; a nice luxury perk. As he navigated the freeways, the driver quickly changed lanes as he cut in and out of traffic.
December 20, 2015
A friend of mine had been working with a retailer to create more of an experience in their stores.
Over a series of months, she and her team came up with an entire re-do of the fixtures, paint colors, branding messages, custom gobo lighting which moved across the hottest merchandise in sync with a custom music channel, and a whole floor plan to ensure customers were dazzled.
Her client was happy and was bragging about the new experience customers would find in their stores.
But three months later, when my friend went back to the pilot store, she was disheartened to discover the custom music channel was off. The gobos were gliding across the floor rather than the merchandise, and the best sellers were no longer highlighted. In fact the whole store was a disaster from her perspective.
September 14, 2015
Each year I attend a conference put on by Hubspot called InBound. It is for thought leaders, marketers, agencies, and salespeople. I’ve been fortunate to listen to some of the smartest people in the world including Seth Godin, Brené Brown, Jon Ronson, and Daniel Pink.