Recent Articles

How Resilience of Retailers Shines Through on The Covid Anniversary

I still remember the day President John Kennedy was assassinated. I was home with my mom and the door-to-door Fuller brush man rang the bell as...

Levi’s vs Gap: A Tale of Two Titans' Retail Branding During COVID-19

Branding is so important when it comes to retail. But during this time of Covid-19, what are smart retail brands doing? “It was the best of times,...

The Impact of Store Appearance During Covid-19

How to drag shoppers away from their phones and make them walk into your store? Bump up your curb appeal to make a big impact with your store...

5 Ways Retailers Can Embrace The New Consumer Mentality During Covid-19

Retailers woke up to the news Friday that Neiman Marcus will be closing their store in New York at the luxury mall Hudson Yards. It is a store that...

Reopening Retail Stores - Tell Shoppers What’s Changed Before Arrival

By the end of today, 43 states are expected to be reopening retail stores  even if only for curbside pickup.  Retailers who were categorized as a ...

It’s Up To Retailers To Destroy The Doom and Gloom Narrative

I'll get to what you can do about gloom and doom retail shortly but I want retailers to understand what is going on... I watched the movie Bombshell...

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.