March 09, 2013
March 09, 2013
The long-held belief for getting your retail salespeople all on the same team has been that in-person training is the only way to do things.
Bring in managers, assistant-managers, team-leaders, or some combination thereof and tell them to bring back what they've learned to the rest of the staff.
That's the way that it’s done; that’s the way it has always been done.
Which was fine; for awhile.
But this strategy was inherently flawed. If you’re only telling your top sellers what they need to know then you have got to appreciate that they will put their own spin for how your instructions and training should be interpreted. That was an accepted fact that before now was just a part of the program – before online retail sales training.
When possible a daylong event with me can be the impact day where everyone is trained and motivated to adopt the selling program I teach. But when I leave, then what?
Until now, retailers had to go it alone for the most part.
Online training gives you accountable information transfer and a strategy to turn your goal of retail sales training into action.
This is key; no facts get lost from person to person.
Have you ever noticed a momma bird feeding her babies? She feeds her biggest first, then the smaller ones, and then the smaller ones. There is a reason the runt baby birds often don’t survive. The same happens when your best and brightest are trained and then they are to give the information to the newbies. To finish the analogy, with online retail sales training, you get to put the best worm right into every baby bird’s mouth every time.
A bonus of this direct-interface is giving your employees a strategy to use the information they’ve been given; so that the result is consistent across your brand. Employees should be able to learn from one source how to:
Online retail sales training isn't a cure-all if you've hired poorly, have a poor selection of me-too merchandise or a lousy location.
But it can help you have a benchmark level of service that will not only provide an exceptional experience for your customers but also move your merchandise.
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