Retail business makeover in Manhattan of a small framing shop and gallery with tips how to improve your business. Peter McCaffrey is a New York City artist who has owned Mascot Studio, a store where he has performed custom framing for nearly thirty years.
A reinvention of a family business completed in the first quarter of 2013. Discover this 3-part blog featuring Black Horse Farms which includes great lessons on how to attract customers to your store and get them to return.
The way you get buzz, buzz in your business that is sustainable and leads to higher profits, is to be a business worthy of buzz. That means you have to earn your customers' trust. This is the transformation story of one of my first clients, Polly’s Gourmet Coffee with lessons on how to grow your retail business.
Location a problem? This case study spotlights the results of creatively leveraging your retail location. So many times the thing that can most attract a customer - or make them drive right on by - is the exterior of your store.
When people ask for success stories of working with me as a retail consultant, I offer case studies. This owner wasted his marketing dollars on people who would never try his food product no matter how low-fat or high-quality it is. And he'd lost sight of their most important selling point: taste.
This is a case study that featured a custom program developed to incorporate a new store design with custom phone scripts, sales training, personal coaching and role playing for owners and their salespeople.
This case study spotlights changing a company's entire culture from one of nurturing to nurturing and selling. From the CEO, "We had become bogged down in survival. And it wasn’t a healthy place to be… Not for me as the leader or my team. I needed someone to help me work on a new direction for my business and help me hear and observe what was going on. I was looking for a shift change in who we were."
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