Posted on March 04, 2017
Wow, yesterday’s post “It’s Time To Raise Your Prices – Even Though Everyone Will Tell You Not To” got a lot of attention; just like when I first raised this issue during an interview.
This is ...
Posts about The Retail Doctor BlogRetail Consultant
Posted on September 21, 2016
Looking for free or low cost marketing ideas for your retail small business? Facebook Live video has provided you a golden opportunity as I highlighted in this post.
Posted on September 14, 2016
When I was putting myself through college, one of my first jobs was in retail sales at the Broadway Department Store in Southern California. While I was trained on how to use their POS system, ...
Posted on July 17, 2016
Imagine shooting an arrow at a target with your eyes closed and a hurricane wind blowing. I doubt you would hit the target, much less hit the bullseye.
Marketing is a lot like that because until ...
Posted on April 16, 2016
One of my favorite songs growing up was Roberta Flack and Donny Hathaway's Where Is the Love? The singer was waiting for someone to leave their lover, which never happened. In essence, after you ...
Posted on February 05, 2016
Have you seen those business makeover reality shows?
The shows that highlight businesses down on their luck and then, with a coat of white paint all is good?
The shows that highlight businesses ...
Posted on April 28, 2015
Businesses across the country are struggling.
Retailers are asking me what to do and what I tell them is that the only thing you can control is how you approach your business - not business ...
Posted on April 23, 2015
A lot has been written about all the ways you can get buzz for your business – from putting discounts on your Facebook fan page, to reaching out to mommy bloggers, to offering Groupons.
You don’t ...
Posted on April 19, 2015
Here are several business makeover case studies from some of the smallest retailers to some of the largest who've used me as their guide to growing their sales.
While I don't rely on a sales staff ...
Posted on October 31, 2014
When I was just out of college I had a couple roommates. We shared buying the groceries, each taking a turn at buying based on need.
One day I poured a glass of fermented milk with clots and mold ...
