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Retail Consultant Advice: Retailers Raise Your Prices And Here’s How

 

Wow, yesterday’s post “It’s Time To Raise Your Prices – Even Though Everyone Will Tell You Not To” got a lot of attention; just like when I...

Retail Management: 10 Things To Never Discuss In Front Of Employees

Trust is one of the building blocks of sales, retail employee management and economic life as we know it.

Life in retail management can be as...

How 5 Independent Retailers Are Killing It With Facebook Live Video - And How You Can Too

Looking for free or low cost marketing ideas for your retail small business? Facebook Live video has provided you a golden opportunity as I...

Marketing Won’t Help If You Don’t Know Who Your Retail Customer Is [Case Study]

Imagine shooting an arrow at a target with your eyes closed and a hurricane wind blowing. I doubt you would hit the target, much less hit the...

Retail Consultant Tip: How To Create the Joy of Shopping

One of my favorite songs growing up was Roberta Flack and Donny Hathaway's Where Is the Love? The singer was waiting for someone to leave their...

5 Signs Your Retail Store Needs A Makeover

Have you seen those business makeover reality shows?

The shows that highlight businesses down on their luck and then, with a coat of white paint...

How To Attract More Customers To Your Retail Store In 8 Easy Steps

Businesses across the country are struggling.

Retailers are asking me what to do and what I tell them is that the only thing you can control is...

Marketing: Creating Buzz for your Small Business [Case Study]

A lot has been written about all the ways you can get buzz for your business – from putting discounts on your Facebook fan page, to reaching out...

Best Retail Consultant Case Studies Worth Reading

Here are several business makeover case studies from some of the smallest retailers to some of the largest who've used me as their guide to...

Retail Consultant Tip: Merchandise Doesn't Get Better With Age

When I was just out of college I had a couple roommates. We shared buying the groceries, each taking a turn at buying based on need.

One day I...

Retail Consultant Tip: 4 Stages of A Customer's Buying Cycle

As a retail consultant, I've examined how your customer's buying cycle is predictable. As the economy has gotten stronger, I've been called on to...

Retail Advice: 7 Reasons Independent Retailers Go Broke

When I was first starting my retail consultancy business back in the 90's, independent retailers dreaded the arrival of retail super chains like...

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