78 percent of people believe brands can do more to deliver happiness to their customers and 91 percent said they preferred brands to be funny; this number increased among Gen Z (94 percent) and Millennials (94 percent).
75 percent of people would follow a brand if it’s funny on its social media channels, yet only 15 percent of business leaders said their brand is humorous on social.
69 percent of people would open an email from a brand if the subject line were funnier, yet only 24 percent of business leaders said they actively use humor in email marketing campaigns.
77 percent of people are more likely to buy from a salesperson that is funny, yet only 16 percent of business leaders said that their brands use humor to sell.
The key to using laughter on your sales floor is letting it start with the customer. When they are laughing, you can laugh and find other moments to make the laughter contagious.
Five quick rules to increase sales with laughter:
Listen for your customer to describe a situation or problem which makes them laugh.
Don't make fun of someone's nationality, looks, or background.
Keep it light, not dark.
Self-deprecating humor is always a good place to start.
If a joke doesn't land, and it might not, don't try to make your customer laugh by forcing a laugh yourself. Simply pivot back to the customer by asking a question.
And remember, the point of laughter is sharing a moment on the way to making a sale. Sometimes associates get caught up in trying to be funny which if kept at more than a few seconds, gets old and costs them the sale.