Retail Sales Training: The 5 Words That Kill Your Sale

retail sales training tips

"Hi, How are you today?"

You've heard it thousands of times shopping in the mall.

You've probably heard your employees asking it hundreds of times.

In the course of a day you may say it dozens of times to co-workers, employees, friends and family.

But those words are the quickest words to kill a retail sale. Probably any sale.

Here's why retail sales trainers...

When that question is asked, it trips a switch in the listener to reply with false feelings so they answer, "Fine, how are you?"

Rarely genuine, it masks how the person truly feels. It forces customers to be false or dismiss their desires and feelings.

This is fine as a coping mechanism in a dysfunctional family relationship, but in business, it's the worst thing you want them to do.

Retail sales training must emphasize building trust. Getting people to open up to their true wants, not settle for basic needs.

So when you force them to put a band-aid on their own feelings, it forces them to also push those desires down.

Don't get me wrong...

I wouldn't want them to answer honestly with something like, "I'm scared as shit that my entire way of life could be wiped away from some nut with a bomb" or "I have a son as crazy as a loon from too much crystal meth that no amount of rehab seems to fix."

Trust me, they don't want to go there and neither do you.

The simple way to avoid any of this?

Don't ask the placeholder question, "How are you today?"

Look, an average interaction with a customer only has maybe a handful of opportunities to build trust. You can't afford to have one of those not move the sale forward or trip that switch for them to be false.

So this week, today, now take this pledge, "I will not ask anyone 'How are you?'"

No exceptions.

When you consciously avoid that question, you'll find you will be choosing what to say rather than parroting out what you always have.

You'll have control over your mind and more'll have control over your ability to sell your products.

And to find out how to greet your customer, view my lesson here

Try it and let me know your progress.

Searching for ways to convert more lookers into buyers?

Click the button below to read more about our latest Features & Benefits Course launch
Read more

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

More blogs on this

How to Find Strength In Being A Brick and Mortar Retail Store
Retail Customer Experience That Works: Connecting With Shoppers
Sales Training: Letting Customers Wait Will Cost You Money
Closing The Sale Techniques for Luxury Retail