Talk with them, give them a written evaluation and a couple days to correct it…or else.
One of the most frequently asked questions I receive from business owners is, "How can I get staff who have worked in my store for awhile to embrace new retail sales training?"
If I had but one piece of advice to give you to increase your sales, it is that you need to develop your own curiosity of other people…and hire people who you can help develop their curiosity as well.
Like I said above, Bitter Bettys have no desire to do that.
Customers buy more when you make them laugh or consider something in a way they never had before. By engaging with a great salesperson, their mindframe changes and they are open to buying.
The customer becomes a partner in the sales process, not a pawn.
While they may have met a stranger originally, they leave feeling they had met a buddy. The only way that really happens though is if the employee they met was curious about them.
If you are dealing with a senior staff member (again, they've been there awhile, not their age) who may be oblivious to how jaded they have become, go through a sale and show them how and where a customer lost interest. Get them to see what you see, then ask how you could have done it differently.
Did they even realize what was going on? Did they care?
If not, you have some firing to do...and then some hiring.
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The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.