(2 votes, average: 5.00 out of 5)
Loading ...As a retail speaker I’m asked to help demystify merchandising and retail signage so you can create kick-butt displays that sell. I reveal the nine types of displays, what makes them different and how to use them.
One of the occupational hazards of being the Retail Doctor is documenting what is good and bad to share with my audiences.
What is it about signs? They should be short, informational, welcoming and clear; especially in smaller retailers, regional chains and Main Street boutiques.
Instead we find ones that are confusing or meant to stop or inhibit customers which creates a negative energy in the store (click on each image to view full scale.)
-
- Hangar sale sign with the pallet of air-conditioners
-
- Anyone for fresh brewed soup…
-
- Doors often tell us it is NOT a good place to shop.
-
- Darn customers! Stop doing this!
-
- We’re watching you, don’t – really – don’t
-
- An annoyed manager adds plenty at the register
-
- Wishy-washy signs
-
- Signs for employees posted in public
-
- Signs on top of signs
-
- Plastering the exterior
You want to stand out?
Don’t give the wrong person access to your printer.
How to do proper signage? See my post next week.
I love the one that says (in essence): You get **ONE** shot to ask for salsa. Cuz gosh darn it, we’ve got other (more important) customers to take care of, and we simply CAN NOT make two trips to your table. I mean really? talk to you twice? yeah, we REALLY don’t want to do that. I will talk to you once. O-N-C-E! ONE time. period.