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Retail Signage: Examples of How Not To Talk To Your Customers

When you are coming up with signage for your retail store, you must be careful you don’t upset customers unknowingly. As a retail speaker I’m asked to help demystify merchandising and retail signage so audience members can create kick-butt displays that sell.  I reveal the nine types of displays, what makes them different and how to use them.

What is it about signs?  They should be short, informational, welcoming and clear; especially in smaller retailers, regional chains and Main Street boutiques.

Instead we find ones that are confusing or meant to stop or inhibit customers which creates a negative energy in the store (click on each image to view full scale.)

You want to stand out?

Don’t give the wrong person access to your printer.

How to do proper signage? Read this post, 7 Tips To Create Compelling Signs For Your Store.

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Posted by Bob Phibbs, the Retail Doctor on January 29, 2012.

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2 Responses to “Retail Signage: Examples of How Not To Talk To Your Customers”

  1. Daniel says:

    I love the one that says (in essence): You get **ONE** shot to ask for salsa. Cuz gosh darn it, we’ve got other (more important) customers to take care of, and we simply CAN NOT make two trips to your table. I mean really? talk to you twice? yeah, we REALLY don’t want to do that. I will talk to you once. O-N-C-E! ONE time. period.

  2. B Rutherford says:

    The picture of the market (the fish counter) is a classic. You can’t even read the permanent sign overhead because of all the ‘specials’. A place like that makes me wonder if their products are as trashy as the signs. Talk about overkill!