Retail Signage: Examples of How Not To Talk To Your Customers
When you are coming up with signage for your retail store, you must be careful you don’t upset customers unknowingly. As a retail speaker I’m asked to help demystify merchandising and retail signage so audience members can create kick-butt displays that sell. I reveal the nine types of displays, what makes them different and how to use them.
What is it about signs? They should be short, informational, welcoming and clear; especially in smaller retailers, regional chains and Main Street boutiques.
Instead we find ones that are confusing or meant to stop or inhibit customers which creates a negative energy in the store (click on each image to view full scale.)
You want to stand out?
Don’t give the wrong person access to your printer.