Merchandising for Sales
How to create kick-butt displays that move product quickly
With these days of budget cuts and computer scheduling programs to minimize overlap of hours, your employees simply can’t be everywhere suggesting add-ons. Displays are your silent salesperson, from the intriguing windows to the impulse items at the counter. They are the foundation of a healthy business.
In the past several generations a mantra has arisen, “stack it high and let it fly.” But as the economy has struggled, those stacks of merchandise are doing anything but flying. Why is that?
Because the more you stack your merchandise, the more you make it a commodity. Try to remember what the label was of the oil you purchased for your car or the milk purchased last week at the grocery. You probably can’t. Why? Because commodities are unmemorable. There is nothing intriguing or special. They are interchangeable and thus hold very low perceived value.
If you want to move product, the secrets in this session will help you:
- Understand the three most powerful colors in a display.
- Solve the age old question, “Where do you want me to put this?”
- Understand how traffic patterns can make or break a best seller.
- Gain confidence in making a compelling display that stops lookie-lous dead in their tracks.
- Improve placement of items
- Discover secrets of what works and what doesn’t
- Follow the 15 steps to creating a perfect display that moves merch, not gathers dust
- Identify the correct products to display in the first place.
- Configure your end caps for maximum sales.
- View real world examples of the eight types of displays.
- Avoid the common errors competitors make that cause their merch to be boring, forgettable and a fast train to the clearance section.
- And more…
Retail sales expert Bob Phibbs gives you easy to implement ideas and tools to help you create and position your displays so they increase your average ticket and move your product. Bring the power of a good display to your showroom so you can present every department of your store, not just the one at the end of the aisle.
It is rare to find a professional speaker who is willing to immerse himself in our industry and customize a training program specific to our participants. Bob Phibbs has done this for us. He has worked side-by-side with our customers, consulted with them and attended our product trainings. Our customers feel connected to him because they feel he really knows and understands their business.
Donna Keeler., Training Manager, Hunter Douglas Window Fashions Gallery
You had a lot of great information that you shared, but did not come across as a know-it-all. You took the time to ask the attendees what kind of information they wanted. You didn’t just jam your presentation down our throats. I have been to many conferences in the past where speakers have been rather arrogant. You have a lot of good, solid, practical information. You present it in a casual way which keeps the audience engaged. I have been to a lot of sessions over the years, and yours was hands down the best that I have ever been to.
Jerry Groh, St. Jude Children’s Research Hospital
