Salesrx

Most Retail Training Gets Done. Almost None of It Gets Used.

SalesRX makes practice mandatory. Associates can't move forward until they prove they can do it. Managers see exactly who's executing and who isn't. Built for brick-and-mortar specialty retailers where the sale requires a real conversation.

SalesRX is an online retail sales training platform designed for brick-and-mortar retailers who want to improve sales conversion, average transaction value, and customer engagement without discounting. It helps store owners, managers, and associates turn browsers into buyers through structured training, AI-powered role-play, and in-store coaching.

SalesRX Is Built For You If:

  • Your average sale is over $200
  • Your associates have to actually sell, not just ring people up
  • You've tried training before and it didn't stick
  • You have one location or a hundred

SalesRX Is Not For You If:

  • You sell primarily online
  • Transactions are fast and low-ticket
  • You want a one-time event, not an ongoing system
  • Your team has no performance goals and you're not willing to hold them accountable

Online Retail Sales Training That Improves Conversion in Brick-and-Mortar Stores

Proven results

of SalesRX customers reported double-digit increases in average sale within six months

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Award-Winning
Online Sales Training
for Retailers

tens of thousands trained

#1 in Retail Sales Training

¹ Based on verified customer surveys representing 27,453 trained associates across 67 organizations in 17 countries, 2021-2026. Full methodology available here.

Most Training Teaches Theory. We Build Behavior.

The Problem:

  • Watch video. Take quiz. Done.
  • Only 45% can actually do what they learned.
  • Why? They never practiced.

How SalesRX+ Works:

  • After each video, Sidekick Rex makes them practice.
  • They handle a customer scenario. Make mistakes. Try again.
  • Can't move forward until they get it right.
  • After practice: 79% can do it.

What This Means:

  • Practice isn't optional. The system won't let them skip it.
  • That's why 83% see double-digit increases.

Managers Are the Difference Between Training That Sticks and Training That Doesn't

Most programs train associates and hope managers reinforce it. SalesRX trains managers first.

Before a single associate logs in, your managers complete a four to five week train-the-trainer program. They learn exactly what to say when introducing the program, how to run weekly mock sessions with their team, and how to read the reports that show who's executing and who's faking it.

The manager dashboard shows individual progress, quiz scores, and retry attempts by employee. You don't have to ask if training is happening. You can see it.

What managers do:

  • Complete their own training before associates begin

  • Run weekly 15-minute mock sessions on the floor

  • Review dashboards to spot who needs coaching

  • Use mystery shop results to set specific improvement targets

Not Ready to Roll Out Company-Wide?

Start with one zone, one location or one team.

Most retailers who use SalesRX across multiple locations started with a single store. Three months. One manager. Five associates. The mystery shop at the start and again at 180 days tells you exactly what changed.

That's your proof of concept. That's what you bring back to your VP of Stores or your ownership group.

A pilot runs on the same $590/month subscription. No special pricing. No separate contract. You're just starting small and letting the results make the case for you.

Book a Discovery Call to Talk Through a Pilot

HOW THE PROGRAM WORKS

Your management team gets complete training including "train the trainer" videos. They learn exactly what to say and do when introducing the program to staff. This prevents the "blind leading the blind."

Associates Begin Their Journey (Ongoing)

Staff watch two 10-minute sessions per week. Just 2-3 videos at a time. Interactive format keeps them engaged.

After each video, Sidekick Rex makes them practice. They can't skip it.

Weekly mock sessions let staff practice with your actual merchandise on your sales floor. Makes the training believable and helps it stick.

Your Team Keeps Improving

This isn't a one-time program you complete and forget. It's an ongoing performance system.

83% of users report double-digit increases within six months. Staff build confidence. Sales conversations improve. Results compound over time.

Works Best With Commission or Bonus-Based Teams

When your staff earn more by selling more, they're motivated to use what they learn. SalesRX+ gives them the skills. Your compensation structure gives them the reason.

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SKILLS YOU'LL GAIN

Customer Engagement Conversation Flow Product Presentation Objection Handling Sales Closing Personality Recognition
SALESRX+ MONTHLY SUBSCRIPTION

Pricing

Recognized with the Innovation Award by the World Retail Forum, SalesRX has helped thousands of retailers like you transform how they train, coach, and grow their teams.

Monthly subscriptions start at $590 for up to five users, $790 for up to 10 users, $990 for up to 15 users, $1190 for up to 20.

Annual subscriptions are available.
SalesRX ROI Calculator
SalesRX ROI Calculator

How much is your sales floor leaving on the table?

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$
12%
Our clients average double-digit lift. Barker's saw 11.5% across 60 stores, up to 20% in their best. Slide to match your own ambition.
Additional revenue with SalesRX
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Enter your numbers above to see what better selling skills are worth.
Book a call to talk with Bob

What Makes SalesRX+ Different in 2026

The Only Training System That Holds Your Team Accountable

Most training fails because no one checks if it's actually being used. We built accountability into every step.

We Measure Your Progress - Not Just Course Completion

The Problem: Your team finishes the training. They get certified. Then what? Do they actually use it on the sales floor? Most retailers have no idea.

How SalesRX+ Solves It:

  • Baseline Mystery Shop: When you start your subscription, we mystery shop your store with our 400 point standard to document your current customer experience
  • 3-Month Follow-Up: We mystery shop again and show you exactly what improved (and what didn't)
  • Ongoing Accountability: Buy additional mystery shops anytime to verify your team is using what they learned
  • Real Feedback: Get specific observations on greeting, product presentation, objection handling, and closing

What This Means: You'll know if the training is working - not because a dashboard says "100% complete," but because we measured actual customer interactions in your store.

Two included with any subscription (baseline + 3-month shop) | Additional shops available.

Stop Micromanaging Training Schedules

The Problem: Managers waste hours figuring out which lessons to assign, when to assign them, and how to keep everyone on track. Training becomes another task nobody has time for.

How SalesRX+ Solves It:

  • Smart Scheduling Template: Enter a new employee's name and start date
  • Auto-Assignment: System schedules exactly which lessons they take on which days
  • Manager Dashboard: See who's on track, who's behind, who needs follow-up
  • No Guesswork: We built the optimal learning path based on 10,000+ successful completions

What This Means: Onboard new hires in 15 minutes instead of 2 hours. Managers stop chasing people about training and start coaching them on results.

Practice Until You Actually Get It - Not Just Until You Click "Next"

The Problem: Traditional training lets people pass with 70% understanding. They move on before they master the skill. Then they fail on the sales floor because they never really learned it.

How SalesRX+ Solves It:

  • Dynamic Variations: Sidekick Rex changes responses based on what you say - no scripted paths
  • Mastery-Based Progression: You can't move to the quiz until you prove you understand the concept through roleplay
  • Multiple Scenarios: Same skill, different customers - practice handling objections from price shoppers, browsers, and demanding customers
  • Real Consequences: If you fumble the roleplay, you don't pass. Just like real sales.

What This Means: Your team doesn't just watch videos and check boxes. They practice until they can confidently handle real customers.

FEATURED SUCCESS STORY

"An Absolute Game Changer From the Other Side of the World"

Glenn Cracknell, COO Barkers NZ

Glenn Cracknell

Chief Operating Officer, Barker's Clothing
60+ stores across New Zealand

The Challenge:

Implemented multiple Southern Hemisphere sales training programs over the years with marginal success. Needed measurable results across 60+ locations.

The Results:

  • 11.5% conversion lift across 35 men's apparel stores (full year FY25)
  • Up to 20% conversion lift in top-performing stores
  • Second biggest year of sales in company history
  • Results started showing up within the first couple of weeks

The Difference:

"We implemented the SalesRX program a little over a year ago and couldn't be happier. Having implemented a couple of Southern Hemisphere sales training programs over the years with marginal success, to be partnering with Bob and the SalesRX program, from the other side of the world, has been an absolute game changer."

Key Takeaway:

60 stores across New Zealand. 11.5% conversion lift company-wide. Up to 20% in best stores. Second biggest year of sales ever. Proves SalesRX+ works internationally, at scale, and delivers measurable results fast- even after trying competitors first.

MORE SUCCESS STORIES: SELECT YOUR CHALLENGE

CHALLENGE 1:
"We Need Consistency Across Multiple Locations"

Cabinets to Go - Jason Delves

President & CEO
106 stores nationwide

Results: 99% say it made them better | Retention increased | Sales growing

Challenge: Secret shops showed shocking gaps across national chain

Outcome: "Even myself and regional managers went through it. No matter how good a salesperson, it can teach them something."

Circle Furniture - Richard Tubman

Former Owner & Leader
7 locations, Greater Boston

Results: 5-8% → 18-25% monthly growth | Record sales every month

Challenge: Post-pandemic uncertainty, inconsistent approach, veteran resistance

Outcome: "Growth like we have never experienced. People modified their methods and those worked right from the beginning."

Lee Fisher Fishing Supply - Joy Lee

General Manager
3 locations, Tampa Bay

Results: 20% holiday growth | Broke all records at every store

Challenge: No formalized training, inconsistent across stores

Outcome: "Staff appreciated the investment. We increased customer base and loyalty. I grew as a GM."

CHALLENGE 2:
"I'm Burned Out. My Team Won't Step Up."

Inspired to Sew - Jill Reicks

Owner
Cedar Rapids, Iowa

Results: Added 3 full-time staff | Revenue increased | Customer reviews soared

Challenge: Owner emotionally depleted, staff passive

Outcome: "People were calmer. They weren't making up scripts. Customers know this team cares."

Leigh's - Rebecca Wierda

Owner
Luxury women's specialty, Grand Rapids

Results: 10% increase in UPT and average transaction

Challenge: Searched for years, inconsistent results

Outcome: "Can't remember last time I got so many calls about exceptional experiences."

CHALLENGE 3:
"We Need Higher Performance Standards"

Hammitt Los Angeles - Tony Drockton

Founder & CEO
Women's handbags & accessories

Results: SalesRX became "the bar of acceptance to be successful"

Challenge: First retail stores, weak energy, needed in-person skills

Outcome: "People that embrace it are killing it. Some promoted. People that don't don't make it."

AGCO Corporation - Phil Jones

Manager, Brand Marketing
Farm equipment dealer network

Results: One dealer $5M → $9M | AGCO doubled business in 3-4 years

Challenge: Dealers weren't good retailers, needed soft skills

Outcome: "Bob was able to tell the dealer his store - his baby - was ugly and pulled off a transformation. We've done close to twice the business."

INDIVIDUAL CAREER TRANSFORMATION

From Sales Associate to National Champion: Patrick's Story

Patrick - Wireless Zone (Verizon authorized retailer)

His Achievement:

  • 1 of 10 finalists from 6,000 contestants in Verizon All-Star Sales Contest
  • Won with perfect scores from all 3 judges (unprecedented in contest history)

What Judges Praised:

  • Greeting: "What were you doing before you came to visit us today?"
  • Personal connection: Natural authentic interaction
  • Sales technique: Credit card pitch with personal stories, made disagreements enjoyable
  • Follow-up: Set expectations for multiple contacts, built ongoing relationship
  • Overall: "Understands being in the people business."

What This Means:

SalesRX+ doesn't just improve store metrics. It transforms individual careers. Patrick went from associate to undisputed national champion using the exact techniques taught in SalesRX+.

Your team members can add their certification to LinkedIn. Patrick added a national championship.

Patrick Lynch, a Managing Partner Wireless Zone

Have A Large Store Or Brand Network?

Choose from 3 Tailored Enterprise Versions to fit your Brand's Needs

Proof of Mastery, Not Just Completion

Most training platforms measure course completion. SalesRX measures behavior change on the sales floor. Our complimentary mystery shop establishes a baseline before training begins, then measures again after associates complete the program.

The results: associates average 36% on their first mystery shop evaluation.

 

After completing SalesRX+ training and role-play practice, associates average 98% on their second evaluation.

 

If your team doesn't hit those numbers, restart the program until they do - because anything less means the behavior won't stick when the store gets busy.

 

Comparing your options? See how the top retail sales training programs stack up.

 

 

With your monthly subscription:

  • Personalized onboarding with certified SalesRX team member
  • Virtual Personal Coach to keep you on track
  • Reporting features for real-time employee progress insight
  • Real-life role play exercises for every skill
  • Access to worldwide SalesRX community
  • Monthly live Q&A with Bob Phibbs
  • Ability to upload your own content

Comparing AI sales training tools? See what to ask before you buy,

SalesRX laptop 2024

SalesRX Training Results: Proven Retail ROI

Customers report the following:
SalesRX Case Study numbers

¹ Based on verified customer surveys representing 27,453 trained associates across 67 organizations in 17 countries, 2021-2026 Full methodology available here.

Trusted By Leading Brands Including

Bernina logo
CabinetsToGo logo
Hunter Douglas logo
Omega logo
Seiko logo
LEGO logo
  • Bernina logo
  • CabinetsToGo logo
  • Hunter Douglas logo
  • Omega logo
  • Seiko logo
  • LEGO logo

A Trusted Authority

Read on to see what our clients say, in their own words!

Here’s My Guarantee...

SalesRX+ has no minimum commitment, so you can cancel anytime. If you're not 100% satisfied in the first 30 days, you'll get back every penny - no headaches or hassle.

Headshot of Bob Phibbs

FAQ

SalesRX answers the question most retailers ask: “Why do customers walk out without buying, and how do we train our staff to change that?”

SalesRX+ is online retail sales training for frontline associates, delivered in bite-sized 3 to 5 minute lessons with a complete train-the-trainer program for managers. It includes AI roleplay with Sidekick Rex, manager development, and mystery shopping. It is built for the retail selling floor rather than repurposed from generic B2B sales enablement, so it teaches the specific behaviors of greeting a stranger, building rapport, and closing in a store.

Online retail sales training teaches store associates the behaviors that turn browsers into buyers: how to greet a stranger, read buying signals, ask the questions that matter, and guide someone to a decision. Unlike passive video or a manual, it only works with practice and reinforcement, which is why SalesRX+ uses AI roleplay so associates rehearse real conversations until execution becomes natural.

SalesRX+ is online retail sales training for frontline associates, delivered in bite-sized 3 to 5 minute lessons with a complete train-the-trainer program for managers. It includes AI roleplay with Sidekick Rex, manager development, and mystery shopping. It is built for the retail selling floor rather than repurposed from generic B2B sales enablement, so it teaches the specific behaviors of greeting a stranger, building rapport, and closing in a store.

Download course syllabus and content outline [here] with registration.

Within the US, an evaluator visits as a new customer. Documents greeting, needs discovery, product presentation, objection handling, closing. Detailed report with observations and score. Baseline within 2 weeks, follow-up at 3-6 months.

Yes. Many retailers buy quarterly mystery shops for ongoing accountability. Contact us for pricing.

Enter employee name, role, start date. System auto-assigns optimal training path. New hires get foundations, experienced staff get advanced techniques, managers get leadership training. Everyone gets reminders.

Mystery shop report shows exactly what's working and what isn't. If greeting improved but closing didn't, you know where to focus coaching. We also offer consulting where Bob reviews results and provides recommendations.

Regular training: watch a video, take a quiz, move on. Result: 45 percent can actually do it. SalesRX+: watch the video, practice with Sidekick Rex, cannot advance until you prove it, then take the quiz. Result: 79 percent can do it. The difference is that practice is automatic and nobody can skip it. Rex is built for repetition rather than a single workshop, and lessons run 5 to 15 minutes so practice fits a working shift.

Yes. Upload product knowledge, onboarding materials, company-specific content directly into the platform. Your team accesses everything in one place.

Yes. Every location learns the identical selling process from one source of truth, reinforced daily and coached locally by managers, so a new hire in one store sells the same way as one three states away. Cabinets To Go uses SalesRX+ across 106 stores nationwide and Barker's Clothing across 60+ stores in New Zealand. The AI scheduling template deploys training consistently across locations and reporting shows how each store is performing.

A manager dashboard showing individual progress by employee, completion rates by store for multi-location retailers, quiz scores and retry attempts, and real-world behavior change through the included mystery shops at baseline and 3 months. The AI scheduler assigns each person a path from their name, role and start date, so new hires get foundations, experienced staff get advanced techniques and managers get leadership training, with reminders for everyone.

At $590/month for up to 5 users, here's the math:

If your average sale is $200:

  • You need 3 additional sales per month to break even
  • That's less than 1 extra sale per week
  • Most retailers see 10-20% conversion or transaction increases

Example: Store doing $50,000/month sees 10% lift = $5,000 additional monthly revenue. SalesRX+ cost: $590. Net gain: $4,410/month.

Mystery shopping alone (included) would cost $300-500 if purchased separately.

Yes. Barker's Clothing uses SalesRX+ across 60+ stores in New Zealand with an 11.5% conversion lift company-wide. The program works for English-speaking brick-and-mortar retailers globally. International clients include retailers in Canada, the United Kingdom, Australia, Ireland, and New Zealand.

Brick-and-mortar retailers of all sizes, from independent owners to enterprise brands with hundreds of locations, who compete on human connection rather than price. It also works for luxury and virtual selling: Hammitt, a luxury handbag retailer, used SalesRX across both its stores and its virtual styling sessions, reaching 100 percent new-hire training consistency with staff who became more confident and conversational.

Yes to both, with one limit worth knowing up front. You can upload product knowledge, onboarding materials and company-specific content directly into the platform, and bring your own SCORM files in. Login supports single sign-on through SAML 2.0. SalesRX content stays in SalesRX and does not export into another LMS, because the roleplay, coaching and reporting are built to run on the platform.

Yes to both. Monthly is the way most single stores start, and you can cancel any time. Multi-store rollouts run on annual contracts instead, because training that changes floor behavior takes four to six months to get on its feet and a chain needs the whole operation moving together. Annual contracts begin with a conversation rather than a checkout, so book a call if that is where you are.

Find Out If SalesRX+ Is Right For You

Schedule a quick discovery call to explore if I'm the right fit for your needs.

BOOK A CALL WITH BOB