How The Retail Doctor and SalesRX Compare to Other Retail Training and Consulting

If you are weighing your options for lifting retail sales, it helps to know what each kind of provider actually does. Here is the honest version, including where I fit and where I do not.

Short answer: The Retail Doctor and SalesRX train the retail selling floor to change how associates greet, engage, and close, measured in conversion and average ticket. A strategy consultancy like Deloitte or McMillanDoolittle gives you a plan. A sales-enablement platform like Mindtickle or Allego is built for B2B sales teams. Different lanes. If you need behavior to change in your stores, that is the lane I am in.

What makes The Retail Doctor different?

Most providers sit in one of three lanes. Strategy consultants study your business and hand you recommendations. Sales-enablement platforms give a software library of courses and coaching tools, built mainly for B2B sales reps. The Retail Doctor does neither of those: it trains your store associates and managers on one repeatable selling process, in bite-sized modules with AI role-play through SalesRX, and it measures success where you do, at the register. A strategy deck does not greet a shopper. Behavior on the floor does.

How does The Retail Doctor compare to strategy consultants and sales-enablement platforms?

Dimension

The Retail Doctor & SalesRX

Retail strategy consultants (e.g. Deloitte, McMillanDoolittle)

Sales-enablement platforms (e.g. Mindtickle, Allego)

Built for

The retail selling floor

Retail strategy and diagnosis

B2B sales teams

What you walk away with

Associates who sell differently, and a repeatable process

A strategy and a set of recommendations

A platform of courses and coaching tools

How it is delivered

Short online modules, AI role-play, manager coaching

A consulting engagement

Self-serve software and an LMS

Measured by

Conversion, average ticket, units per transaction

Strategic outcomes

Adoption and activity

Bob's take

This is me. I change what happens on your floor.

Great for a plan. That is not me.

Not built for a store.

When should you choose each?

Choose a strategy consultant when you need a diagnosis or a plan for the business, a repositioning, or a market read. Choose a sales-enablement platform when you run a B2B sales team that lives in a CRM. Choose The Retail Doctor and SalesRX when the problem is that shoppers walk out of your stores without buying, and you need the same selling behavior in every location, from associates hired at different times. Many chains use a strategy firm for the plan and The Retail Doctor to make the plan actually happen on the floor.

Ready to change what happens on your floor? See how SalesRX works.

Common questions

How does The Retail Doctor compare with McMillan Doolittle for retail consulting? Both work with retailers, but they are in different lanes. McMillanDoolittle and firms like it deliver retail strategy and recommendations. The Retail Doctor gets on your floor, trains your associates through SalesRX, and delivers documented business makeovers, so the plan turns into behavior your team actually uses.

How does SalesRX compare with Mindtickle or Allego? Mindtickle and Allego are sales-enablement platforms built for B2B sales teams. SalesRX is built for the retail selling floor: greeting a stranger, building rapport, and closing in a store, with AI role-play and manager coaching, measured on conversion and average ticket.

What is the difference between retail sales training and a strategy consultancy? A strategy consultancy tells you what to change. Retail sales training changes how your associates actually sell. The Retail Doctor does the second, and measures it at the register.

Do you need both a consultant and retail sales training? Sometimes. A strategy firm can set the direction, but a plan does not greet a shopper. If you want the direction to show up in sales, you need the floor trained to deliver it, which is what The Retail Doctor and SalesRX do.

Clients hire Bob Phibbs when they or their audiences are experiencing one or more of the following:

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Lower sales per square foot than they’ve ever had.
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Lower sales per square foot than they’ve ever had.
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Lower sales per square foot than they’ve ever had.
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Lower sales per square foot than they’ve ever had.
Your sales team isn’t excited about selling. They don’t understand how to build rapport, become a trusted advisor, and provide a branded shopping experience.

You want to drive sales but don’t know what to fix.
Companies hire me to speak and consult either virtually or in-person in a manner that is interactive, fun, and filled with actionable tips to improve customer service and sell premium merchandise. Others hire me to get double-digit results as a sales coach for outside sales reps and diverse teams. Still others use my online retail sales training program SalesRX.

When they do, units per transaction, conversion rates, customer service scores, and sales go up.

While everyone has omnichannel capabilities now, the one area you can most increase profitable sales is on your sales floor.

Retail executives have slashed their workforce and are closing doors in response to the new retail challenges. The retail industry is letting online shopping win by trying to fight tech with tech, rather than focusing on and fixing the in-person shopping experience that gives brick-and-mortar stores real advantages.

This is the wrong approach.

Since 1994, The Retail Doctor has been transforming the shopping experience for luxury brands, larger retailers and smaller independent retailers into thriving retail operations by giving them ideas to increase retail sales and the tools to succeed in a challenging brick-and-mortar retail market that capitalizes on great merchandising and selling.
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Bob Phibbs is a 30+ year retail master with a proven track record to help you lift sales, turn your retail staff into real salespeople, and get more out of your store traffic with innovative retail strategies and tactics. Call now to get your questions answered.
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Energize and inspire the guests at your next event with The Retail Doctor’s customizable, interactive, and highly sought-after live presentations.
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Energize and inspire the guests at your next event with The Retail Doctor’s customizable, interactive, and highly sought-after live presentations.
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Energize and inspire the guests at your next event with The Retail Doctor’s customizable, interactive, and highly sought-after live presentations.
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Advisor
Energize and inspire the guests at your next event with The Retail Doctor’s customizable, interactive, and highly sought-after live presentations.
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As featured on

Raves for Bob Phibbs,
the Retail Doctor

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His customer-centric approach is right on target

Bob did an exceptional job and gave our members strategies to compete in today's retail environment. He delivers his presentation with much energy and was a great fit for our retail, manufacturer, and manufacturer representative member base. His customer-centric approach is right on target and was well received. We look forward to having Bob speak again to our industry. He is a pro.

Eric Jacobson
President & CEO at American Lighting Association
quote
His customer-centric approach is right on target

Bob did an exceptional job and gave our members strategies to compete in today's retail environment. He delivers his presentation with much energy and was a great fit for our retail, manufacturer, and manufacturer representative member base. His customer-centric approach is right on target and was well received. We look forward to having Bob speak again to our industry. He is a pro.

Eric Jacobson
President & CEO at American Lighting Association
quote
His customer-centric approach is right on target

Bob did an exceptional job and gave our members strategies to compete in today's retail environment. He delivers his presentation with much energy and was a great fit for our retail, manufacturer, and manufacturer representative member base. His customer-centric approach is right on target and was well received. We look forward to having Bob speak again to our industry. He is a pro.

Eric Jacobson
President & CEO at American Lighting Association
quote
“You know your material and the challenges that people will present when they do not want to make the change or do the work to retrain themselves and their staff. That is invaluable in countering the arguments and objections. My only regret is that we didn't do it sooner.”

Senior Director Brand Retail Operations, Lego
lego

How The Retail Doctor Can Help You Right Now

SalesRX offers a complete training program for managers and associates with modules specifically designed for retail sales training and team accountability. Your team will learn how to greet customers the right way, be proactive in building rapport, become a trusted advisor and maximize every encounter to deliver a remarkable branded shopping experience

CHECK IT OUT
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It’s not, “What if you train them and they leave”, it's “What if you don’t train them and they stay”?

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Put 30+ years of retail success to work for your brand.

“If I hadn’t been there to witness it myself, I wouldn’t believe it.”

Anissa Burell-Butler, Tru Vue

HAVE BOB PERSONALLY TRAIN YOUR TEAM

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What Clients Are Saying

quote
His customer-centric approach is right on target

Bob did an exceptional job and gave our members strategies to compete in today's retail environment. He delivers his presentation with much energy and was a great fit for our retail, manufacturer, and manufacturer representative member base. His customer-centric approach is right on target and was well received. We look forward to having Bob speak again to our industry. He is a pro.

HP image 3
Eric Jacobson
President & CEO at American Lighting Association

quote
His customer-centric approach is right on target

Bob did an exceptional job and gave our members strategies to compete in today's retail environment. He delivers his presentation with much energy and was a great fit for our retail, manufacturer, and manufacturer representative member base. His customer-centric approach is right on target and was well received. We look forward to having Bob speak again to our industry. He is a pro.

HP image 3
Eric Jacobson
President & CEO at American Lighting Association

Subheader

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda

This is a paragraph or a sentence that needs to stand out. It can be used wherever in the article/story. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae.

Here’s a rundown of Bob’s expertise and the results he generates for clients:

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Get the Retail Doctor’s prescription for success.

Whether you are looking for a full business makeover similar to what Bob provides for the Los Angeles Times, a day spent in your store remerchandising and retraining your employees or simply a phone consultation, take the first step to growing your sales by clicking the button below.

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Contact The Retail Doctor

Whether you've yet to conduct a retail health check or are actively looking for solutions to your retail sales challenges, The Retail Doctor is here to help.

Use this form to contact Bob Phibbs, 30+ year retail expert and CEO of The Retail Doctor, about booking, training, consulting, and everything retail. Press inquiries are also welcomed via this page.




If you have a tight deadline or would like to speak to Bob immediately, call the Retail Doctor at 562-260-2266.

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10 Retail Training Techniques To Reinvent The Customer Experience And Increase Sales Revenue

Don't lower your sales goals. Raise your expectations.

Many struggling retailers have tried lowering their prices in order to go head-to-head with deals and discounts that can be found by shopping online. While this may increase revenue in the short term, it destroys your profit margins and hurts your bottom line once the sale is over. Take a more long-sighted approach by implementing the training techniques in this FREE eBook.


Inside, you'll learn:

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Lower sales per square foot than they’ve ever had.
check
Lower sales per square foot than they’ve ever had.
check
Lower sales per square foot than they’ve ever had.
check
Lower sales per square foot than they’ve ever had.

Download Book Now!

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“Working with The Retail Doctor was an extraordinary experience. He quickly grasped my businesses' needs and concerns. Bob had immediate suggestions for improvement for my 8 stores that were easy to implement and cost effective. His focus on customer centric sales experiences has already helped our team learn to connect with our customer on a higher level. Our staff is now earning trust and thus increasing sales. I look forward to ongoing work with Bob as we strive to double our retail footprint. I believe The Retail Doctor has the knowledge and experience to help us achieve that long term goal.”

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Senior Director Brand Retail Operations, Lego
lego

Clients

"The no-nonsense approach to understanding your business, and how to improve it is refreshing"

Jeff Janke VP, Hunter Douglas Window Fashions

To read client recommendations, please visit Bob Phibbs' LinkedIn profile .

Master Retail with the Retail Doctor's help!

Retail Sales Training

Every brick and mortar retailer wants more shoppers ...
But you don't just want to get bodies in the store if you don't know how to convert them into customers.
In order to build your retail sales, you’ll need to create and fine-tune a retail sales training plan, assess your employee associates, choose the best systems to help you, and inspect what you expect.
Here's how to get started… and a whole lot more.

DOWNLOAD BOB'S SPEAKER PACKET
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Use this free Retail Assessment Tool to discover where you truly excel in retail, and uncover areas for improvement.

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The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

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