I hear one thing over and over again from retailers:
"I just need to attract more customers".
Heard it before the recession of 2008 ...
Heard it after...
Heard it during the housing bubble...
Still hearing it ...
So here's the blunt truth brick and mortar retailers:
7 Reasons why the retail competition has more business than you
1. They hire better people
It is next to impossible to train someone who really doesn't like people to begin with. Hire better. Your competitors do.
2. Their merchandise or service stands apart from the rest
Whether it is the boutique that carries only locally sourced jewelry or the dry cleaner that fixes a zipper you didn’t know was broken. Your competitors may be doing something you don't.
What can you do to top them?
3. They solve customers' problems
The retail competition knows their products are better and can tell their customers in a way that doesn't trip their idiot switch. Commit to retail sales training that covers more than product features.