7 Reasons Competitors Have More Retail Sales Than You
By Bob Phibbs
I hear one thing over and over again from retailers and it's I just need to attract more customers.
Heard it before the recession of 2008 ...
Heard it after...
Heard it during the housing bubble...
Still hearing it ...
So here's the blunt truth brick and mortar retailers:
7 Reasons Your Competitors Have More Business Than You Do
They hire better people. It is next to impossible to train someone who really doesn't like people to begin with. Hire better.
Their merchandise and/or service stands apart from the rest. Whether it is the boutique that carries only locally sourced jewelry or the dry cleaner who fixes a zipper you didn’t know was broken, your competitors may be doing something you don't. What can you do to top them?
They know how their products are better and can tell their customers in a way that doesn't trip their idiot switch. Commit to retail sales training that covers more than product features.
They have given up mass couponing and only reward those on their email or other lists. Build your email list to retain those who have already shopped with you.
They try new things. Remember how powerful collaborating with other retailers can be and never be afraid to try new marketing practices - even if it is something you might not use yourself. You can search all kinds of ideas right here on this blog.
They don't keep comparing themselves to others but hold themselves accountable for their actions, for their choices in products and for the people they employ. So quit reading this now, hang up the phone or get off Facebook and help the customer in front of you.
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Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.